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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

James Glickenhaus teases sleek SCG 003 supercar

He may not have known it at the time, but James Glickenhaus started a small revolution when he commissioned Pininfarina to turn his Ferrari Enzo into a tribute to the legendary 330 P3/4. The P4/5 is what resulted, and Ferrari gave its blessing for it to wear the Prancing Horse emblem - something it hadn't done for a coachbuilt custom in decades. A slew of rebodied Ferraris followed, prompting the factory to launch its own coachbuilding division. But Jim wasn't out of the picture.
The former Hollywood filmmaker and investment banker followed up with the P4/5 Competition based on the 430 Scuderia, and started Scuderia Cameron Glickenhaus to race it. Now SCG is returning with a new project, and has released this teaser video (which you can view in the embedded Facebook post below) to keep us on our toes.
From the few glimpses the video provides of a rendering, it's hard to tell much, but from what we can see, it looks pretty slick. Just what sort of technical details will form the underpinnings remains to be seen, but we're looking forward to seeing how it turns out.

2016 Ferrari FF mule sounds super snarly in Fiorano testing

There are innumerable advantages to a company having its own test track on premises like Ferrari has with Fiorano. The Scuderia may not be able to test its Formula One machinery much on the track these days, what with the limitations placed by the FIA, but the factory can still use the circuit to wring out the road-going machinery it has under development – to say nothing of opportunities for visiting customers, journalists and VIPs. But it also means that the paparazzi know where to look to see what the company has in the works. In this case, supercar videographer extraordinaire Marchettino caught a Ferrari FF prototype running some hot laps around Fiorano. But to what end, exactly, we don't know. With the 458 expected to be updated shortly, the twelve-cylinder, four-seat, all-wheel-drive FF will soon be the oldest model in the company's lineup (introduced as it was in 2011), which would ostensibly put it next in line for a refresh. There've been rumors of a more elegant roofline to replace the hatchback, and even an eight-cylinder version to bring the model down-market slightly – although that might bring it too close to the California T. We'll have to wait and see what Ferrari has in store for its first and only all-wheel-drive model. But as you can hear for yourself in the video above, the exhaust sounds pretty raunchy, even by Maranello standards.