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Ferrari and Jaguar dominate the 2017 Arizona Auctions

The 2017 Arizona Auctions took place this past weekend, and one look at the results should be a reminder that big-name auto auctions are no place for mere mortals. Aside from the fast paced nature – seven auction houses moved 3,486 vehicles across the auction block – the rarest and most desirable cars sold for more than most people will make in a lifetime. There were around 20 cars that sold for at least $1 million, with Bonhams topping the list with a $7,370,000 1963 Jaguar E-Type Lightweight. Despite $259.8 million in sales, Hagerty reports that 2017 was only the second biggest weekend in the Arizona auction's long history. The figure was up $9 million from 2016's total, but much of that increase can be attributed to the 12-percent increase in the total number of cars auctioned. The average selling price was $89,601, with the vast majority of vehicles selling for less than $100,000. Aside from the 1963 Jaguar E-Type, there were a number of rare and noteworthy vehicles for up for grabs. RM Sotheby's $6,600,000 1939 Mercedes-Benz 540K Special Roadster was the runner-up in value, followed closely by a $6,380,000 1952 Ferrari 340 America Competizione Spider from Bonhams. The various top-10 lists were awash with Ferraris and other European automakers, though much of the lower-end sales were populated by classic American autos. Most of the top sellers were built before 1970, though the occasional newer model (1995 Ferrari F50, 2005 Porsche Carrera GT, 2006 Ford GT) made it through. Based on 2017's overall theme, it appears that interest on cars from American automakers is on the rise. Hagerty notes that a number of 1980s American sports cars like the Chevrolet Corvette and Pontiac Firebird did surprisingly well. Look for the 2018 auctions to see if the momentum continues. Related Video:

One-off '65 Ferrari 330 Shark Nose for auction in Scottsdale

Russo and Steele has a unique Ferrari going up for auction next month in Scottsdale, AZ. The vehicle in question is a 1965 Ferrari 330 GT 2+2 – the fastest grand touring Prancing Horse of its day – but fitted with a unique shark-nose front end. This one-of-a-kind Ferrari been comprehensively restored and has remained under American ownership since its creation. Chassis number 6,537 GT (with matching engine number) was delivered new by Ferrari's longtime North American importer Luigi Chinetti to John W. Mecom Jr. – a Texas oil baron, founding owner of the New Orleans Saints, noted car collector, and racing enthusiast. The Series I coupe arrived in a rare combination four-speed overdrive transmission and rare quadruple headlights, in dark blue with tan leather interior. Mecom subsequently had it sent back to Italy and fitted with the new front end you see here. The coachbuilt 330 was subsequently sold to owners in Georgia and Kentucky, and along the way was repainted in metallic red. The car disappeared into storage for many years before re-emerging in 2007. It then underwent a comprehensive restoration at Ferrari of Washington, where it was stripped and refinished in the original blue. The process also saw the interior reupholstered, the brightwork replated, and the original Borrani wheels fitted with fresh rubber. It has now been consigned to Russo and Steele to be auctioned in Scottsdale at the end of January. Ferrari 330s generally sell for much less than their 250-series predecessors, fetching prices in the hundreds of thousands – not millions. This particular auction house does not typically published pre-sale estimate figures, however when reached for comment by Autoblog, spokesman Darin Roberge revealed: "we expect this amazing, one of a kind automobile to cross six figures several times over." Highly Exotic, One Off 1965 Ferrari 330 GT "Shark Nose" with Important Ownership History to Cross the Block at Russo and Steele's 2016 Arizona Auction Event Scottsdale, Arizona (December 1st, 2015) – Combining avant-garde Pininfarina styling with outstanding V-12 performance, Ferrari's 330 GT 2+2 was a comfortable 2+2 model and while following in the footsteps of the prior 250 GTE 2+2, the 330 GT 2+2 upped the ante on performance and set new standards for comfortable, high-speed motoring pleasure for up to four with its 50-millimeter wheelbase extension.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding