2002 Ferrari 360 Spider Convertible 2-door 3.6l on 2040-cars

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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari 488 GTB turbocharges its way towards Geneva debut

Automakers left, right and center are embracing turbochargers as the best way to get more power out of a smaller package, and that includes performance automakers like Ferrari. In line with the latest FIA regulations, the Prancing Horse marque turbocharges its Formula One single-seater, and followed the same route with the California T. And now it's done the same with the replacement for the 458 Italia. Dubbed the 488 GTB, Maranello's latest mid-engined V8 supercar arrives forty years after the debut of the 308 GTB that launched Ferrari into the segment. It packs a 3.9-liter turbocharged V8 offering up 661 horsepower and 560 pound-feet of torque. That represents a 64-horse increase over even the extreme 458 Speciale, and an even more impressive torque boost of 162 lb-ft, despite a decrease in displacement by approximately 600cc. (Ferrari isn't saying exactly how many turbochargers its new forced-induction engine carries, but we're likely looking at a pair of twin-scroll turbos.) The new engine is said to be enough to propel the new 488 GTB to 62 miles per hour in three seconds flat, to 124 mph in 8.3 seconds and on to a top speed in excess of 205 mph. And at 1 minute 23 seconds, the 488's lap time at Fiorano is also a good half second faster than the naturally aspirated Speciale and two seconds faster than the Italia. Ferrari says it dedicated significant efforts to keep the engine responsive and the exhaust note enthralling despite the introduction of forced induction – the first time a turbo has been used in mid-engined, eight-cylinder Prancing Horse, since the F40. Of course there's more to the 488 GTB than the turbocharged engine. It also features a revised Side Slip Control 2 (SSC2) system, working in tandem with the F1-Trac and E-Diff systems to keep the supercar on the razor's edge without sliding off of it. The revised bodywork also generates 50 percent more downforce – thanks in no small part to the active diffuser that necessitated moving the exhaust pipes upwards – and a more slippery shape than any production Ferrari yet. The interior has likewise been revised with new control clusters, air vents, instrument panel and infotainment system for optimized ease of use. The new Ferrari 488 GTB – shorthand for Gran Turismo Berlinetta – is set to debut at the Geneva Motor Show next month, but you can scope it out now in the high-res image gallery above and the full details in the press release below.

F1 driver underestimates talent needed for wet-weather burnout

Whoops. That's a word nobody wants to hear in racing, and that's especially true in Formula 1, where the cars cost untold millions to design, develop, build and operate. In other words, just about any 'whoops' is an expensive 'whoops.'
Kamui Kobayashi, who made his F1 debut in 2009 driving for Toyota, has always been known as a bit of a wild card in the sport. He is notoriously difficult to pass, driving as he does with seemingly reckless abandon, and he's not afraid to get tangled up with the world's best drivers in the world's fastest race cars.
That brash attitude sometimes serves him well. Other times... well, not so much. See what happens with Kobayashi tries to show off in a Ferrari F1 car for fans on a wet track in Moscow in the twin videos below.