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Race Recap: 2013 Japanese Grand Prix flips several scripts [spoilers]

Japan's Suzuka circuit is a great track that all the drivers love, but it doesn't usually provide the most thrilling, head-to-head racing. Where it does excel, however, is with surprises and "What just happened there?!" moments, and this year it was no different.
It started with Mark Webber in his Infiniti Red Bull Racing out-qualifying his teammate Sebastian Vettel for the first time this year. They were followed closely by Lewis Hamilton in the first Mercedes-AMG Petronas, the still-solid Romain Grosjean again outdoing teammate Kimi Räikkönen, Felipe Massa racing for another seat in Formula One and putting his Ferrari in fifth, then Nico Rosberg in the second Mercedes, Nico Hülkenberg in the first Sauber, Fernando Alonso in the second Ferrari, and Räikkönen continuing to do himself no favors by qualifying tenth.
For the second year in a row, the lights going out was the cue to start the first corner action...

Hennessey twin-turbo Ferrari 458 boasts 738 hp, 0-60 in 2.8 seconds

Hennessey Performance Engineering, hot off the heels of its Bugatti Veyron-crushing Venom GT, set its sights on modifying one of the finer Ferrari models. The resulting HPE700 Twin Turbo 458 is a badder, faster 458 Italia with a twin-turbo upgrade that adds 168 horsepower to the already potent 4.5-liter V8. That's 738 hp, which, paired with the extra 134 pound-feet of torque, for a total of 532 lb-ft, is good for a 2.8-second 0-60 run.
Low-inertia ball-bearing turbochargers are used to boost the power, and an air-to-water intercooler makes sure the air surging into the combustion chambers is as cool and dense as possible. Twin wastegates and blow-off valves relieve extra boost pressure and, in addition to a new stainless-steel exhaust system, add some new noises to the 458's soundtrack. The V8 is boosted to a relatively mild 7 psi maximum and maintains 6 psi on its way up to redline. A reflash of the engine control unit brings the package together. HPE is confident enough about its wares that the $59,995 upgrade also comes with a one-year/12,000-mile warranty.
The HPE700 Twin Turbo 458 is set to be unveiled on Friday at the Concorso Italiano located at the Laguna Seca Golf Ranch, which is part of California's Monterey Car Week festivities. It also can be viewed on Saturday in the paddock at Mazda Raceway Laguna Seca for the Monterey Historics Rolex Monterey Motorsports Reunion vintage car races. Check out the press release below for the full details, as well as a video of the Ferrari in action.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding