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Race Recap: 2014 Australian Grand Prix quietly opens the new F1 era [spoilers]

The first chapter of the new Formula One era has been written with the conclusion of the Australian Grand Prix, and it included a rookie rush, some resurgent and some unsurprising performances, the sound of screeching tires and a couple of firsts.
Outside predictions as to the pace of the Mercedes AMG Petronas team were proved as soon as the Friday practice sessions, with Lewis Hamilton recovering from an engine sensor fault in the first session to top the second, followed by teammate Nico Rosberg. That didn't change come the start of qualifying, not even the rain slowing down the Silver Arrows, Hamilton taking pole as the last man across the line in Q3.
The surprises were in the order behind him, with new Infiniti Red Bull Racing man Daniel Ricciardo grabbing second spot just three-tenths of a second down on Hamilton. Ricciardo not only looked like he belonged at the front of the grid the entire weekend, but he seems to have reversed the Mark Webber jinx: four-time World Champion Sebastian Vettel had car issues and didn't get into Q3, having to settle for 13th on the grid.

Ferrari FF pitted against Oldsmobile Vista Cruiser in crazy Generation Gap comparison

The folks behind Generation Gap have lost their minds with this latest video. The goal here is to determine the ultimate family cruiser, but the choices are what you would least expect, with a heavily modded 1970 Oldsmobile Vista Cruiser going up against a 2012 Ferrari FF.
You might anticipate an over-40-year-old Oldsmobile to pale in comparison to any modern Ferrari, but this wagon has a ton of secrets under its skin thanks to Lingenfelter. First, it packs a supercharged LS3 V8 with a claimed 650 horsepower and a six-speed manual gearbox. That big upgrade in power is further helped with air suspension and massive Wilwood disc brakes. The result is nothing short of deafening, with blaring yelps whenever the driver even nudges the accelerator.
The alternative sounds just as good, albeit in very different way. The Ferrari's 6.3-liter V12 pumps out 651 hp and 504 pound-feet with a part-time all-wheel drive system. While the FF lacks a lot of the hauling ability of the Olds, it makes up for the deficit in handling, luxury, and in many eyes, simply by having the famous prancing horse on the grille.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding