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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Bertone's shark-nose Ferrari 250 set to break records

If Nuccio Bertone had one regret, it's that he didn't get to work more with Ferrari. "They have always been with Pininfarina," Bertone was quoted as saying toward the end of his career. "I would have liked to have done more for Ferrari." There were a few exceptions, like the atypical Dino GT4, the angular Rainbow concept of 1976, and the unique 250 GT you see here. Only this one wasn't just designed and crafted by Bertone – it was designed and crafted for Bertone. And now it's going up for auction. Inspired by the 156 Grand Prix racer, this one-of-a-kind 1962 Ferrari 250 GT SWB Berlinetta was commissioned by Bertone to showcase its capabilities at the Geneva and Turin motor shows that year, and to serve as Nuccio's personal wheels. The design was carried out by none other than Giorgetto Giugiaro, in close collaboration with Bertone, and is characterized by the shark nose that would look right at home on a week-long Discovery Channel special... if it were directed by Roberto Rossellini. It's painted in Blu Notte Metallizzato (Italian for "midnight blue metallic") with a rich burgundy leather interior. The only one of its kind, chassis 3269 GT has been part of the Lorenzo Zambrano collection for over three decades now. It's slated to cross the auction block for the first time next month at Pebble Beach. That's where Gooding & Company expects it will fetch around $15 million, which would (according to the archives at Sports Car Market) make it one of the most expensive Ferraris, and by some margin the highest-priced 250 GT SWB Berlinetta, ever sold at auction. 1962 Ferrari 250 GT SWB Berlinetta Speciale (Estimate $14,000,000-$16,000,000) Any coachbuilt Ferrari will stir excitement on the auction block, but 3269 GT is quite possibly the most important 250 GT SWB ever to be presented at public auction. Built for and personally owned by Nuccio Bertone to showcase his company at the Geneva and Torino Auto Shows in 1962, this one-off "sharknose" Berlinetta Speciale Ferrari is sure to electrify the Pebble Beach Auctions when Gooding & Company presents this Italian masterpiece in August. This unique Ferrari was one of the first cars penned by the well-known stylist, Giorgetto Giugiaro, while working for Nuccio Bertone. The two worked together to create one of the most viscerally moving designs in Ferrari's history, which was inspired by the world championship-winning Grand Prix car - the Ferrari 156 F1.

Ferrari 250 GT California could be your day off for $8 million

Vintage Ferraris consistently top the list of the most expensive cars ever sold. In private treaty sales, the 250 GTO is king, but even at public auctions, it's the horses that prance the highest. After the Mercedes W196 grand prix racer that set the world record this past July at nearly $30 million, the list of eight-figure sales is populated almost entirely by Ferraris: a 275 GTB/4 NART Spyder for $27.5 million, the pair of '57 Testa Rossas that sold separately a few years ago for $17 and $13 million apiece, the 250 LM recently went for over $14 million and the 250 GT SWB California Spider that sold in 2008 for $11 million.
Now RM Auctions has another California - this time a long-wheelbase model - on consignment for its upcoming sales in Arizona, where it is expected to fetch between $7 and $9 million. The 11th of only 50 made, chassis number 1055 GT features matching numbers, in red over black with those highly-coveted covered headlamps from the factory. It was delivered new in 1958 to Texas and was owned by some prominent Ferrari collectors and historians across the United States.
It underwent a comprehensive restoration in 1994 before taking the top prize in its class at the Cavallino Classic and has made the rounds of numerous other concours. It's spent the last few years in northern Europe and is now being put up for auction. "It is so choice," as our childhood friend Ferris would say. "If you have the means, I highly recommend picking one up." Check it out in the gallery of achingly gorgeous photos above and the details in the auction listing below.