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1964 Ferrari 250 GTO sees Petrolicious embracing gorgeousness

We've never, ever accused Petrolicious of slacking when it comes to the quality of cars it features. Each week brings a new, exciting, rare vehicle that has some special quality or provenance to it. But this week's video... it's beyond everything else the series has ever done.
That's because it stars the legendary Ferrari 250 GTO, also known as (possibly) the most expensive vehicle ever sold. Only 36 were ever built, and this particular 1964 example was the first of the Series II range. Rather than some tinkerer or restorer behind the wheel of this masterpiece, Derek Hill, son of the first American Formula One World Champion, Phil Hill, is on hand for the interview and is slotted into the tight cockpit of the Rosso Corsa masterpiece.
This particular GTO was raced multiple times by Hill Sr., and it recorded wins at Daytona and Nassau, thanks in part to its 300-horsepower, 3.0-liter V12 engine. That makes it a bit special for the younger Hill, who can speak with some authority about this car's provenance - and wheel it rather well himself, as he's a fairly accomplished racer in his own right. Of course, if you're like us, you'll forget everything Hill says and will go completely slack-jawed as soon as that V12 starts to sing.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

$11.55 million 1964 Ferrari 250 LM highlights RM Auctions' first night in Monterey

Some of the biggest auto auctions of the year are held during the weekend of the Pebble Beach Concours d'Elegance. Millionaires gather in hopes of outbidding their contemporaries for incredibly rare cars. As Bonhams' record sale on Thursday of a 1962 Ferrari 250 GTO for $38 million showed, these days the world's most expensive vehicles are found at auctions, often with a prancing horse on the nose.
RM Auctions' Friday sale reinforced this even more when a 1964 Ferrari 250 LM topped the evening by bringing in $11.55 million, after the 10 percent commission. It wasn't the only million-dollar vehicle of the event, though. A 1965 Ford GT40 Roadster Prototype garnered $6.93 million, and a 1966 Shelby Cobra 427 brought $1.705 million. Even a classic 1948 Tucker 48 had a final price of $1.57 million.
Surprisingly, some rather new cars actually brought in quite big money, too. A 2013 Bugatti Veyron 16.4 Vitesse Le Ciel Californien sold for $2.42 million, and a 2006 Ford GT with just 13 miles sold for $407,000.