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Romania's Forza Rossa to join 2016 F1 grid

Bazac's Maranello ties have prompted speculation that Forza Rossa could be as closely affiliated with Ferrari as Hass. Formula One may be in a bit of a crisis at the moment, with two of its smaller teams collapsing into bankruptcy, but there may yet be light at the end of the proverbial tunnel as two new teams are gearing up to take their place. One of those teams is Forza Rossa, and while we haven't much anything about the Romanian entry in in recent months, a new report from Pitpass indicates that plans are well under way – if not without their complications. Forza Rossa is being backed by a number of Romanian parties, including veteran race strategist Colin Kolles (who was most recently involved in the Caterham buyout) and Ion Bazac, former government minister and Ferrari's Romanian importer (pictured above next to Giancarlo Fisichella). Interestingly, the latter's ties to Maranello have prompted speculation that the team could be at least as closely affiliated with Ferrari as Haas (the American team being started by industrial machinery magnate and NASCAR team owner Gene Haas). A third Romanian individual – former soccer player Constantin Cojocar – turns out to have been the one who bought Caterham Sports Ltd, the company which designed and built the cars for the Caterham F1 Team until its recent collapse. The plan was to supply chassis and components to both Caterham and Forza Rossa, but Cojocar evidently had trouble paying the bills and keeping the lights on. Caterham's bankruptcy, however, could present a golden opportunity for Forza Rossa to scoop up the assets of both the team and the manufacturer at a good price, building the new team on the burnt foundations of the old one – even if it has already been granted the go-ahead by the FIA to form its own entry. That, however, won't happen until 2016 at the earliest, whittling down the grid in the meantime from 22 cars to 18. According to the arrangement between the FIA, Formula One Management and the teams, that threshold would oblige at least the leading teams to make up the lost places on the grid by fielding a third car each – something they couldn't prepare in time for US Grand Prix this past weekend, but which could be put into action for next season.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari Lusso ownership will add some time to your morning commute

If you've ever driven a vintage vehicle on a regular basis, you know the process from getting from point A to point B is a bit more convoluted than simply hopping in and going. There are rituals to observe, checklists to run through and processes to address before ever touching the ignition. Neglect any one of a number of small tasks and you're likely to find yourself on the side of the road. James Chen, the owner of Axis Wheels, knows all about that. You see, he owns a gorgeous Ferrari Lusso, and coaxing the V12 under the hood to life requires a certain amount of procedure.
Once it's rolling, of course, all that premeditation seems entirely worth the effort. Chen does his best to keep the machine out of traffic, but refuses to keep the coupe sealed away in a museum, so he gets up early and takes to the canyon roads around LA before anyone else is awake. Atta boy.
Check out the latest video from Petrolicious below.