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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

World Car of the Year finalists announced

To say the 2014 Geneva Motor Show was packed full of news is an understatement as big as the show's home at the Palexpo convention center. Despite everything that we were able to cover during this year's show, there's still more coming out of Switzerland, including the announcement of the finalists for the 2014 World Car of the Year Awards.
We reported on the original list of finalists over three weeks ago, and now, that initial list has been pared down to three finalists for each of the five awards. The finalists were announced at a press conference by frequent Autoblog contributor and co-chair of the awards, Matt Davis (above).
The finalists for the overall title of 2014 World Car of the Year are the Audi A3, the BMW 4 Series and the Mazda3. The World Luxury Car of the Year will be either the Bentley Flying Spur, the Mercedes-Benz S-Class or the Land Rover Range Rover Sport, while the Performance Car of the Year will be awarded to the Chevrolet Corvette Stingray, the Ferrari 458 Speciale or the Porsche 911 GT3 (which, um, yeah...).

Rebuilt Ferrari Enzo sells for $1.75 million at auction

See this Ferrari Enzo? See how it's in one piece? Well it wasn't always. It was involved in a horrendous crash a decade ago that split it clear in half. But it's long-since been rebuilt and sold for $1.75 million at the RM Sotheby's sale in Paris on Wednesday. The supercar in question belonged to Silicon Valley tech exec Stefan Eriksson, who crashed it into a pole along the Pacific Coast Highway in 2006. The Enzo was split in half, with the cockpit and nose on one side of the highway and the engine with its subframe on the other. If it were any less valuable a car, it might have been a complete write-off. But as yesterday's sale attested, the Enzo was worth fixing. So it was sent back to the factory where it was repaired, refurbished to as-new condition, repainted from red over black to black over red, and certified by the manufacturer. It was one of the top lots at RM Sotheby's autction, but even at that price, it wasn't the top earner of the day. That honor went to a rare 1962 Ferrari 400 Superamerica Aerodinamico, which sold for $3.3 million. Next up was a 1955 Porsche 550 Spyder that went for $3.07 million, followed by a '57 BMW 507 Roadster for $2.25 million. The Enzo came in fifth. Oh, and that Delta Integrale we were pining after? It went for $150 grand. Shame we weren't there with cash in hand. Related Video: