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Marchionne: all-electric Ferrari 'an obscene concept'

At the 2016 Geneva Motor Show, Ferrari Chairman Sergio Marchionne told reporters that Ferrari is not interested in building an all-electric car. "With Ferrari, it's almost an obscene concept," were his exact words. He added, "You'd have to shoot me first." This brings to mind another quote, this from Enzo Ferrari himself: "Aerodynamics are for people who can't build engines." Ferrari is, in its heart of hearts, an engine company. As Enzo Ferrari also said, "I build engines and attach wheels to them." Ferrari engines are beautiful things, as are the cars they power. There's a reason the Italian automaker displays its powerplants in its cars under glass like precious works of art. Of course, Ferrari did end up focusing on aerodynamics despite Enzo's remark. In racing as in business, you adapt or you get left behind. If you visit Ferrari's website, you can find a section on innovation. It's clear that the automaker prides itself on its technological advances (including aerodynamics, of course). It also values being a leader. "Each new model brims with technological innovation," it says, "solutions that pave the way for the rest of the industry and which are often picked up by other manufacturers at a later date." Ferrari follows nobody. The Italian marque may pride itself on being a holdout. As an automaker, it does things in the spirit of Ferrari, which is to say in the spirit of Enzo Ferrari. Former Ferrari Chairman Luca di Montezemelo said in 2011, "You will never see a Ferrari electric because I don't believe in electric cars, because I don't think they represent an important step forward for pollution or CO2 or the environment." Sports car manufacturers — Ferrari included — turn to electrification not just for efficiency, however, but also for performance. An electric motor can do certain things that an internal combustion engine simply can't. Who doesn't like being able to summon up loads of torque the very instant they first put a little pressure on the gas pedal? EVs can be spectacular to drive. Take the Mercedes-Benz SLS AMG Electric Drive and the Tesla Model S as proof of that. Marchionne's argument comes down to sound. He was not thrilled by the aural experience of driving a Tesla. Anyone with ears loves the sound of a Ferrari engine. Enzo said, "Race cars are neither beautiful nor ugly. They become beautiful when they win." While he was speaking about a car's visual aesthetic, it certainly applies to a car's sound profile as well.

No electric Ferraris before 2022, says Marchionne

Ferrari is readjusting its electric car timeline. Earlier, the company's chairman Sergio Marchionne had said that an electric Ferrari would be part of its 2018-2022 strategy, but now it seems that the advent of the full-electric era is being pushed into the future. As recently as January's NAIAS show in Detroit, Marchionne stated, "If there's an electric supercar to be built, then Ferrari will be the first." Automotive News reports that Marchionne recalibrated that claim in a company meeting on April 13, saying that a full-electric Ferrari "is not relevant at the moment." If there will be an electric Ferrari, it will be announced after 2022. Earlier than any of that, Marchionne had called an electric Ferrari "an obscene concept," adding, "You would have to shoot me first." It is likelier that Ferrari will keep gasoline engines as part of all its models for now, even if they get boosted by hybrid technology. Marchionne said Ferrari is debating which of its production models will be electrified in the future; earlier in Detroit, he had said that the company's first series production hybrid will debut at the Frankfurt motor show in fall of 2019. There have been limited-edition hybrid Ferraris already, the LaFerrari and its topless Aperta version. Related Video: Image Credit: Autoblog Quebec Rumormill Ferrari Electric Hybrid Supercars Sergio Marchionne ferrari hybrid electric ferrari

Ferrari investors want assurance on goals, SUVs on eve of vehicle reveal

MILAN — Ferrari's new boss has his work cut out on Tuesday to convince investors that the supercar maker can hit mid-term targets he described last month as "aspirational." The company's share price slid more than 8 percent on Aug. 1 after Louis Camilleri said he saw "risks" ahead, with investors worrying he may have sought to lower expectations on the targets set by his predecessor, Sergio Marchionne. Former tobacco exec Camilleri was appointed Ferrari CEO in July, succeeding Marchionne, who died from complications following surgery. The sudden change jolted investors who had expected Marchionne to remain as CEO and chairman until 2021, having more than doubled Ferrari's value since taking it public in 2015 and pledged to double core earnings (EBITDA) to 2 billion euros ($2.3 billion) by 2022. It also left Camilleri to finish scripting a strategy to show how the company known for its racing pedigree and roaring combustion engines would shift toward making a sport utility vehicle (SUV) and hybrid cars while increasing shipments without sacrificing its exclusivity. "Investors want to hear whether Ferrari confirm the 2 billion euro figure, which was already seen as ambitious and now somewhat put in question by the new CEO," said Emanuele Vizzini, general manager at Milan-based investment fund Investitori Sgr. "And how they plan to expand the portfolio, including an SUV." 'Nurture what he's found' When Camilleri faces investors at Ferrari's Maranello headquarters on Tuesday he is not expected to stray far from his predecessor's script. Marchionne had orchestrated Ferrari's spinoff from parent Fiat Chrysler, positioned it as a luxury icon rather than a carmaker and managed to do what few thought possible: sail through a self-imposed cap of 7,000 cars a year without sacrificing pricing power or its exclusive appeal. "Ferrari is running almost on autopilot ... Camilleri should not take any risks at this stage but nurture what he's found," said Carlo Gentili, CEO at asset manager Nextam Partners. When Ferrari's share price hit a record high of 129.50 euros in June, the company that sold slightly fewer than 8,400 vehicles last year was worth about 24 billion euros. That is almost as much as Fiat Chrysler <FCHA.MI>, which shipped 4.7 million cars. With profit margins above 30 percent, strong pricing power and a healthy customer waiting list of more than a year, Camilleri inherits a business that is firing on all cylinders.