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Ferrari takes over Rodeo Drive to introduce F60 America

Unless you own a very special Ferrari, the only way you were going to park on Rodeo Drive in Beverly Hills today was to walk there and sit down on a bench. Otherwise, occupying the length of the plutomaniac's thoroughfare was everything from a 1948 166 MM Barchetta, the very first Ferrari imported to the United States, to the brand new 458 Speciale A, introduced at the Paris Motor Show earlier this month. A collection of 60 significant Ferraris were on display to celebrate the marque's 60th anniversary as a US citizen, and it was the most impressive gathering of Italian metal we've seen since the company threw its 50th anniversary event at Pebble Beach a decade ago. How about a Le Mans class-winning 250 GTO, the 1954 375 MM Scaglietti Coupe that won best of show at Pebble Beach back in August, or one of the stunning 330 P4 race cars that was part of the 1-2-3 finish at Daytona in 1967? All parked on Rodeo Drive.
The special-est of them all received an introduction from new company chairman Sergio Marchionne, that being the F60 America. Only for the US, with all ten of them already sold for a reported $2.5M each, the F60 America reaches back to early America-branded offerings like the 340 and 375, and US-focused convertibles like the 1967 275 NART Spider, 1969 365 GTS4 Daytona Spider and 2005 575 Superamerica.
Unlike those Spiders, however, the F60 America is a voluptuous departure from the F12 Berlinetta it's based on, with the subtracted top opening up the flex of its hips, pairing nicely with the swell over the front fenders. As we told our photographer Drew Phillips, we're looking at the future of Pebble Beach, and you can enjoy it in the photos above or the rest of the Ferraris on display in the gallery below.

Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello

The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.
Among the judging panel will be Roger Penske, Craig Jackson of Barrett-Jackson, drag racer Don Prudhomme, Tony Marini of Hot August Nights, Car and Driver chief Eddie Alterman, Road & Track honcho Larry Webster and last year's contest winner Harold Craige (pictured above with his wife at Fiorano).
Anyone in the US is welcome to submit. Three finalists will be flown to Scottsdale for a three-day VIP tour of Barrett-Jackson's January action, and they'll get a year's worth of V-Power premium gasoline. The grand prize winner will be announced in Arizona, and that person will get a week in Italy to explore the Ferrari factory complex and drive one of the company cars on the Fiorano track. Having been to the Maranello factory ourselves, we can attest that it's a bucket-list item for anyone who truly digs cars.

Ferrari worth over $11 billion, says Marchionne ahead of IPO

We all know that cars from Ferrari sell for hundreds of thousands, if not millions of dollars. But how much is Ferrari worth as a company? At least ten billion, according to its chairman. Speaking at the launch of the revised Fiat 500 in Turin on Friday, Fiat Chrysler CEO and Ferrari chairman Sergio Marchionne said he expected the vaunted Maranello-based supercar manufacturer and racing team to be valued at over 10 billion euros, or about $11 billion at current exchange rates. As Bloomberg points out, that would make Ferrari alone account for some 60 percent of the value of its parent company Fiat Chrysler Automobiles, which is currently valued at over 16 billion euros. That may seem like an aggressive estimate, but we won't have to take Marchionne at his word for long. After having floated an Initial Public Offering on the New York Stock Exchange last year, Fiat Chrysler is preparing to do the same with its Ferrari unit as soon as October. FCA will not, of course, be selling off all of its shares. The projected scheme would have ten percent (worth about one billion by Marchionne's estimates) of Ferrari's shares floated on the NYSE. Another 10 percent is expected to remain in the hands of founder Enzo's son (and company vice chairman) Piero Ferrari's hands. The remaining 80 percent is slated to be distributed among Fiat Chrysler's existing stakeholders.