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What's the smarter investment, Ferrari stock or a Ferrari?

Fiat Chrysler Automobiles is gearing up to spin Ferrari off into its own company, and float some of its shares on the stock market. But buying and trading in Ferrari stock could face a rather unlikely competitor from within. As Bloomberg points out, the values held by classic Ferraris keeps going up, and by no small margin. Even something as relatively humble as the 80s-era Testarossa, for example, has nearly doubled in value over the past year alone. Meanwhile the value of some models – particularly those built in the 1950s, 60s, and 70s – have skyrocketed nearly seven-fold since 2006. Just look at the 250 GTO, one of the most coveted of classic Ferraris among collectors: not taking inflation into account, they were worth thousands in the late 60s, were already selling for hundreds of thousands in the 1980s, and by now are trading hands – on the rare occasion when they do trade hands – for tens of millions. One sold in 2004 for $10 million, and another in 2013 for over $50 million. Those kinds of increases can make a vintage Ferrari seem like a sound investment. That might make it difficult for Ferrari's stock to compete. The company hopes investors will view it as a luxury goods manufacturer along the likes of Prada, Hermes, or Louis Vuitton Moet Hennessy, the stocks of which tend to increase in value at a greater rate than those of most automakers. But even the best of those luxury stocks have merely doubled in value since 2006, compared to the aforementioned seven-fold increase enjoyed by some classic Ferraris over the same period. Add to that the prospect of actually getting to enjoy owning a classic Ferrari – albeit at the risk of damaging it and hindering its value – and the idea of investing in Maranello's products instead of its stock can seem like a much more enticing prospect. Related Video:

Race Recap: 2014 Australian Grand Prix quietly opens the new F1 era [spoilers]

The first chapter of the new Formula One era has been written with the conclusion of the Australian Grand Prix, and it included a rookie rush, some resurgent and some unsurprising performances, the sound of screeching tires and a couple of firsts.
Outside predictions as to the pace of the Mercedes AMG Petronas team were proved as soon as the Friday practice sessions, with Lewis Hamilton recovering from an engine sensor fault in the first session to top the second, followed by teammate Nico Rosberg. That didn't change come the start of qualifying, not even the rain slowing down the Silver Arrows, Hamilton taking pole as the last man across the line in Q3.
The surprises were in the order behind him, with new Infiniti Red Bull Racing man Daniel Ricciardo grabbing second spot just three-tenths of a second down on Hamilton. Ricciardo not only looked like he belonged at the front of the grid the entire weekend, but he seems to have reversed the Mark Webber jinx: four-time World Champion Sebastian Vettel had car issues and didn't get into Q3, having to settle for 13th on the grid.

Christopher Ward chrono has actual metal from a Ferrari 250 GTO

We've seen watchmakers use all sorts of methods to make their timepieces more attractive to automotive enthusiasts, from carbon-fiber dials and titanium cases to the logos of partnering automakers and racing series. Some have even designed all-new watches to go with a specific make or model. But Christopher Ward has taken things a step further with its latest chronograph.
The new Christopher Ward C70 3527 GT chronometer eschews all the usual gimmicks and goes for a more interesting one: it actually includes in its construction metal taken from the restoration of a Ferrari 250 GTO - namely chassis number 3527 GT that belongs to one Irvine Laidlaw, a Scottish nobleman and one of the wealthiest individuals in the UK.
When Baron Laidlaw bought his GTO in 2005, he sent it in for a thorough restoration that involved replacing some corroded and damaged exterior body panels. The discarded metal was acquired by TMB Artmetal, which specializes in that sort of thing, and partnered with Christopher Ward to create this limited-edition timepiece. The metal was used to make the back plate on which the number 6 - in homage to 3527's iconic 6 GTO license plate - is etched by laser and placed under museum-grade sapphire crystal.