2000 Ferrari F360 Coupe Silver With Dark Blue F1 Only 10,700 Miles on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari California T has a turbo V8 lurking under new nose [w/video]

The Ferrari California might technically be the Prancing Horse's entry-level model, but there is nothing basic about the latest upgrade for the California T. Showing its face to the public for the first time at the Geneva Motor Show, it is now propelled by a 3.9-liter, turbocharged V8 with 560 horsepower and 557 pound-feet of torque, which equates to an extra 70 hp and a 49 percent increase in torque over the previous engine.
The forced induction mill is enough to accelerate it to 62 miles per hour in 3.6 seconds. Also not that many Ferrari buyers are going to care, but the switch also means a 15 percent improvement in fuel economy. Oh, and based on the video preview below, it sounds pretty good, too.
While the new engine is certainly the headline grabber, there are other upgrades as well: a top that closes in 14 seconds, new steering box, improved magnetic dampers and an upgraded traction control system. Pininfarina also reshaped the nose to make it more look like Ferraris of the 1960s. This is seems to be the best looking and performing California yet.

Race Recap: 2013 German Grand Prix is old beginnings, new endings [spoilers]

Just like at Silverstone last weekend, the German Formula One Grand Prix started with Lewis Hamilton putting his Mercedes-AMG Petronas on pole. The only thing missing at the pointy end of the grid was his teammate Nico Rosberg, who lined up beside him in England but back in 11th in Germany because of a team error in qualifying. So instead it was Vettel in the first Infiniti Red Bull in second, his teammate Mark Webber in third, the Lotus duo of Kimi Räikkönen and Romain Grosjean.
Again, just like at Silverstone - and Canada - Daniel Ricciardo used his magic beans to impress with the Toro Rosso, lining up in sixth, followed by Felipe Massa in the first Ferrari, Fernando Alonso in the second. Jenson Button in the McLaren, Nico Hülkenberg finished up the top ten.
When the lights went green, it didn't take long for the race to become a black-and-blue affair...