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Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?

In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.

Robert De Niro cast as Enzo Ferrari in new film

In one of Robert De Niro's early defining roles, he portrays a young Vito Corleone as a man climbing up the ranks of the New York underworld in flashbacks during The Godfather: Part II. Soon, we might see De Niro stepping into the shoes of a godfather from the Italian sports car industry in a biopic about Enzo Ferrari. According to The Guardian, De Niro recently told an Italian newspaper that the film would go into production soon and would shoot in Italy. This project apparently holds a high priority for him, and in addition to starring, De Niro's company is co-producing. It could be a while before we see the film in theaters because the script is still being written. We're also told that Clint Eastwood might sit in the director's chair, if he likes the story. Ferrari had a life every bit as fascinating as many fictional characters with stints as a racecar driver, an engineer and of course a canny businessman. He also held a long passion for motorsports, which could make for some very exciting scenes. According to The Guardian, the film would focus on Ferrari's life from around the founding of his sportscar company in the mid '40s through to his death in the late '80s. With characters like Jake Lamotta in Raging Bull and Sam Rothstein in Casino under his belt, De Niro certainly has shown the chops to portray a larger-than-life figure like Ferrari. Hopefully, he has retained the clout to get the film finished, though. Similar motorsports biographies haven't made it to the screen, such as the supposed Brad Pitt and Tom Cruise flick Go Like Hell or the Mad Men-inspired TV show about sports car racing in the '50s and '60s. Related Video:

Ferrari worth over $11 billion, says Marchionne ahead of IPO

We all know that cars from Ferrari sell for hundreds of thousands, if not millions of dollars. But how much is Ferrari worth as a company? At least ten billion, according to its chairman. Speaking at the launch of the revised Fiat 500 in Turin on Friday, Fiat Chrysler CEO and Ferrari chairman Sergio Marchionne said he expected the vaunted Maranello-based supercar manufacturer and racing team to be valued at over 10 billion euros, or about $11 billion at current exchange rates. As Bloomberg points out, that would make Ferrari alone account for some 60 percent of the value of its parent company Fiat Chrysler Automobiles, which is currently valued at over 16 billion euros. That may seem like an aggressive estimate, but we won't have to take Marchionne at his word for long. After having floated an Initial Public Offering on the New York Stock Exchange last year, Fiat Chrysler is preparing to do the same with its Ferrari unit as soon as October. FCA will not, of course, be selling off all of its shares. The projected scheme would have ten percent (worth about one billion by Marchionne's estimates) of Ferrari's shares floated on the NYSE. Another 10 percent is expected to remain in the hands of founder Enzo's son (and company vice chairman) Piero Ferrari's hands. The remaining 80 percent is slated to be distributed among Fiat Chrysler's existing stakeholders.