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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Stellantis reports $15B profit in first year of merger

FRANKFURT, Germany — Automaker Stellantis said Wednesday that it made 13.4 billion euros ($15.2 billion) in its first year after it was formed from the merger of Fiat Chrysler Automobiles and PSA Group. The earnings nearly tripled profits compared with its pre-merger existence as two separate companies, as the maker of Jeep, Opel and Peugeot vehicles exploited cost efficiencies from combining the businesses. The result compared to a combined 4.79 billion euros for the separate companies in 2020 before the merger, which took effect on Jan. 17, 2021. Revenue for the combined business rose 14%, to 152 billion euros. CEO Carlos Tavares said the results “prove that Stellantis is well positioned to deliver strong performance" and had overcome “intense headwinds” during the year. Automakers have struggled with shortages of key parts such as semiconductor electronic components and rising costs for raw materials as the global rebound from the worst of the coronavirus pandemic brings more demand. The company said the benefits of the merger were worth some 3.2 billion euros during the year. Mergers can lead to streamlined costs as companies combine functions and spread fixed costs over a larger revenue base. The company accelerated its rollout of battery-powered vehicles, with sales of low-emission vehicles reaching 388,000 — an increase of 160%. Stricter environmental regulations in Europe and China are pushing automakers to roll out more electric vehicles with longer range. Stellantis started production of a hydrogen fuel cell commercial van under its Opel brand in December. Stellantis' other brands include Chrysler, Citroen, DS, Fiat, Maserati, Ram and Vauxhall. Related video: Earnings/Financials Chrysler Dodge Ferrari Fiat Jeep RAM Citroen Opel Peugeot Vauxhall

Sebastian Vettel rips Ferrari FXX K around Fiorano

Sebastian Vettel is without a doubt the most successful driver currently on the Formula One grid. He's won four world championships, 39 grands prix and taken pole position 45 times. That makes him the third most successful driver in F1 history, retired or active. And now that he's signed with Ferrari, he's driving for the most successful team in the series as well. That's good news for the tifosi, but it's also good news for Vettel. Because not only will he be driving one of the best cars on the grid, but he'll have access to some of the best wheels off of it, too. Case in point: This latest video released by the Maranello outfit, in which the multiple world champion takes the new FXX K out for a spin around Fiorano. The track-bound evolution of the hybrid LaFerrari hypercar, the FXX K is said to lap the circuit in 1:14, making it the fastest Prancing Horse this side of a purpose-built racer like the SF15-T he'll be piloting in the 2015 world championship. In short, it's a heck of a step up from the special-edition FX crossover Infiniti made for him when he was still at Red Bull. And while you might think it still wouldn't measure up to some of the race-winning single-seaters he's driven over the years, he does seem to enjoy the experience. At least it's got a bit more elbow room than what he's used to. Related Gallery Sebastian Vettel in Ferrari FXX K at Fiorano News Source: Ferrari Ferrari Supercars Videos F1 Sebastian Vettel fiorano ferrari fxx k