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Tax The Rich goes slow-mo with a Ferrari F50

What is it about slow-motion video that makes everything so much cooler? Whether it's as simple as slapshot during a hockey game or as complex as a hypercar, filming in slow motion adds a new sense of depth, technicality and beauty to the subject. That's especially true when the video in question includes a rare Ferrari F50 and the team from Tax The Rich.
One Autoblog staffer called it "mesmerizing" the first time he watched it, and we're certainly inclined to agree. The F50 has never been a very pretty car, but in this setting, it's somehow incredibly compelling, as it drifts around a corner and does donuts at an agonizingly slow pace. Scroll down for the entire video, and let us know what you think in Comments.

Listen to the Ferrari 488 GTB for the first time

We've received the initial information, seen it on the floor of the Geneva Motor Show and even played around with the online configurator. The one thing we haven't seen (or heard) just yet is the new Ferrari 488 GTB actually firing up. (Well, that and driving the thing, but let's not get ahead of ourselves.) Fortunately some paparazzi with a video camera have caught the new mid-engined, eight-cylinder Ferrari undergoing testing – still under wraps despite having already been unveiled – in Maranello, entering and exiting the factory. And in case you were worried that the twin turbochargers would muffle the exhaust note, it seems the boys in red have invested some time making sure that wouldn't be an issue. Not only that, but we appear to have here our first glimpse at the convertible version, expected (in accordance with traditional Ferrari nomenclature) to be dubbed the 488 GTS – that S standing for Spider instead of the B for Berlinetta. Expect a similar folding hardtop mechanism to that found on the outgoing 458 Spider. Then again, the last time the GTB handle was used on this line was with the F355, where the GTB was the coupe, GTS was the partial convertible with the removable roof panel, and the full convertible was called the F355 Spider. (The more recent, twelve-cylinder 599 GTB Fiorano only led to the limited-edition 599 SA Aperta, as Ferrari doesn't typically offer twelve-cylinder roadsters in "regular" production.)

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.