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Will this 1966 Ferrari three-seater surpass $20M at Pebble Beach auction?

With a week of lavish automotive events coming up centered around the Pebble Beach Concours d'Elegance in August, some of the highest profile auto auctions in the world are about to take place. Hearing about Ferrari Testa Rossas and 250 GTOs going for tens of millions of dollars during these events is commonplace, but Gooding & Company is bringing a unique Prancing Horse to sell in California that could be a record-breaker for the company.
The car in question is the drop-dead gorgeous 1966 Ferrari 365 P Berlinetta Speciale with just 7,900 kilometers (4,910 miles) on the clock that's pictured above, and it checks all of the boxes to make it incredibly desirable. First off, just look at it. The flowing lines and giant, tinted moonroof really make this Ferrari a head-turner. Inside, it has the distinctive feature of three seats with the driver slightly forward in the middle, kind of like the McLaren F1. And what a view from behind the wheel with all of the expansive glass in front of and above the driver. According to the auction listing, Pininfarina displayed the Speciale at a variety of international motor shows in 1966 and 1967.
If the looks aren't enough, then the provenance puts this Ferrari over the top, for sure. Underneath those gorgeous lines is the chassis from a Ferrari 365 P2 endurance racer. The sale claims that this was the first mid-engine, Ferrari 12-cylinder model created from the start as a road car. After touring with Pininfarina, it went to Luigi Chinetti, the first man to sell a Prancing Horse in the US and the boss of the company's North American Racing Team. He sold it twice, but the Speciale has been in the hands of the Chinetti since 1969.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari 488 Spider turbocharges its topless way into Frankfurt

There's a droptop supercar for any wealthy buyer's style at this year's Frankfurt Motor Show. If the sharply styled Lamborghini Huracan LP 610-4 Spyder doesn't get your heart racing, Ferrari is in attendance, as well, to give the turbocharged 488 Spider a public debut. With either of them, buyers are getting an exclusive, Italian name and plenty of performance to keep the wind gusting through their hair. The major upgrade for the 488 Spider and the reason for the new name is the addition of Ferrari's 3.9-liter twin-turbo V8 to the droptop. Just like in the 488 GTB coupe, it makes 661 horsepower and 560 pound-feet of torque. The Prancing Horse claims its latest Spider can hit 62 miles per hour in about 3 seconds and 124 mph in 8.7 seconds. The retractable hardtop is pretty quick, too, and can open in just 14 seconds. A redesigned aluminum spaceframe offers the benefit of 23 percent better torsional rigidity compared to the 458 convertible. While the styling at the front is the same, the 488 Spider wears some beautifully sculpted nacelles behind the seats. They create a streamlined look that flows right down the tail in profile. The glass pane between them can be retracted in three positions, too, to adjust the amount of wind and sound in the cabin. The droptop also has a new engine cover with louvers on each side. Check out all the little details of the blue example from the Frankfurt show yourself in our image gallery above.