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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Daytona decision reversed, Level 5 Motorsports reinstated as class winners [w/video]

After its first ever race at the Rolex 24 at Daytona, we can already tell that there should be plenty of excitement in the newly formed United SportsCar Racing series. Of the four competing classes, three of the winners came down to close last-lap performances, but perhaps none were as close - or controversial - as the GT Daytona (GTD) winner. Spoiler alert.
Midway through the infield portion of the Daytona International Speedway, the Level 5 Motorsports No. 555 Ferrari 458 Italia was trying to hold onto its first-place position over the Flying Lizard Motorsports No. 45 Audi R8. The R8 took an aggressive line trying to pass the Ferrari, and it ended up running out of track and driving off the course momentarily. International Motor Sports Association (IMSA) officials originally thought there was avoidable contact on the Ferrari's part and penalized the team accordingly, which meant Flying Lizard was the class winner. After watching the video replay, though, it was clear that there was no contact between the two cars. Officials overturned the ruling, rightfully giving the Level 5 Motorsports team the Rolex win.
A brief statement from IMSA is posted below regarding the matter, and we've also included a full video recap of the race from FOX Sports where you can see this GTD incident starting at the 2:30 mark.

Petrolicious highlights Andy Greene's love of Ferrari in "The Caretaker"

The next stop on the Petrolicious tour of the nation's car stories is Savannah, Georgia. The crew sat down with restorer Andy Greene of Andy Greene's Sports and Vintage Race Cars, and he waxed poetic about his love of Ferraris. See, the shop will work on vintage models and classic road racing cars from other brands, but when it comes to Ferrari, any model from any year can find a place in Greene's garage.
And we'll admit that the yellow Ferrari 250 SWB helps make Greene's case. You can see for yourself what he's talking about in the video below.