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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

This '61 Ferrari 250 GT SWB could be yours for eight figures

The 250 GT SWB Berlinetta ranks among the most desirable of Ferraris, and this one has been under the same ownership for the last 47 years. Now it's coming up for auction. Chassis No. 2917GT served as the Prancing Horse marque's centerpiece at the 1961 Paris Motor Show, where it was displayed in light blue. Its first owner, however, only owned black cars, so he had it repainted. It changed hands a few times over the years, and was repainted in classic red somewhere along the way. That's the color it remains today. Its current owner is described as a well-regarded collector living in the Brittany region of France and has reportedly taken exceptional care of it, driving it regularly and bringing in the best mechanics to service it. But after nearly half a century in his care, he's letting it go. Artcurial will be handling its sale during the Le Mans Classic on July 9. We're waiting on word regarding how much the auction house expects it to sell for, but the records at Sports Car Market have similar examples selling in the past couple of years for upwards of $10 million. Given the apparent condition of this particular specimen, we don't doubt that it'll fetch top dollar. THE EX-PARIS MOTOR SHOW 1961 FERRARI 250 GT SWB BERLINETTA IN SAME OWNERSHIP FOR 47 YEARS – LE MANS CLASSIC, SALE 9 JULY 2016 – Paris – Artcurial Motorcars has raised its international profile in recent years by offering some of the world's rarest and most valuable cars at auction. The top ten most expensive cars ever to sell at auction include two cars from each of Artcurial Motorcars' last two Retromobile sales: the ex-Bardinon 1957 Ferrari 335 S Spider Scaglietti that sold on 5 February 2016 for 32.1Mˆ / 35.7M$ – a world record price (in ˆ and GBP) for a car sold at auction – and the 1961 Ferrari 250 GT SWB California Spider from the Baillon Collection that fetched ˆ16.3M / 18.5M on 6 February 2015. Artcurial Motorcars is also known for consigning important cars that are new to the market, a key feature of the star car in the next sale at Le Mans Classic on 9 July. The 1961 Ferrari 250 GT SWB Berlinetta #2917GT has been in the hands of the present owner some 47 years, and has had just five owners from new. This remarkable car was displayed new at the 1961 Paris Motor Show, presented in a light blue Azzuro.

Luca doesn't believe in electric cars, but Ferrari will build more hybrids

Confirming what we'd long suspected, the hybrid powertrain in the Ferrari LaFerrari was not a one-time thing. "I don't believe in the electric cars, but I strongly believe in hybrids," Ferrari boss Luca Cordero di Montezemolo tells Bloomberg. It's unclear when we'll see another hybrid Ferrari, though, as the automaker's current lineup is quite fresh - the oldest model is the California, which was updated for the 2013 model year - but make no mistake, there are more electrified cars coming from Maranello. "The answer is yes," Montezemolo told Bloomberg when asked about hybrids, although he was quick to add "without exceeding." It's that last part that is key for enthusiasts of the gas engine.
Ferrari's move towards hybrid powertrains reflects a pair of trends in both the political and motorsports spheres. Politically, automakers, even exotics, are being pushed to produce cars with cleaner emissions, or in many cases, no emissions at all. Look no further than the Range Rover Hybrid, which was just announced. Formula One's push towards hybridization and smaller engines is also informing decisions at Ferrari, with the LaFerrari already using hybrid tech already inspired by the sport.
Still, it's reassuring to know that while Ferrari is pushing forward with future technologies, that the gas engine won't go the way of the manual transmission in Maranello - at least in the near term.