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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

$3M Ferrari FXX K already sold out [w/videos]

When Ferrari took the wraps off its new FXX K track machine in Abu Dhabi last week, it conspicuously left out some key details. Sure, the Prancing Horse marque told us how much power it produced, and what it had done to the aero package to make it hug the track even closer than the road-going LaFerrari on which it's based – but it didn't tell us just how fast it will go, or how much it will cost. The latest reports, however, seek to fill in those blanks. According to Ferrari marketing chief Nicola Boari in speaking to Top Gear, the FXX K will lap the company's Fiorano test track in 1 minute 14 seconds. That would make it five seconds faster than the LaFerrari, a solid second ahead of the 599XX Evoluzione and two seconds faster than the original FXX. However it seems to fall short of the eight- to nine-second gap those previous XX derivatives opened up over the road-going models on which they in turn were based. So it seems, for the time being at least, that the 1:11.9 lap time recorded by the 333 SP – an open-cockpit sports prototype from the late 1990s – will remain for now the fastest car this side of an F1 racer ever to lap the circuit. The outright record stands at under 56 seconds and belongs to Michael Schumacher in the ten-cylinder F2004 he drove to his seventh and final world championship. As for the FXX K's production, Top Gear reports that Ferrari will build fewer than 40 of them, and that they've all been spoken for – at a price of ˆ2.5 million (more than $3M) apiece. If you're not one of those forty fortunate souls to have put down their deposit, your best chance to see this rare beast in its natural habitat (at least until one of the XX track days hits a race track near you) are the live images above and the handful of videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Top horsepower-per-dollar cars in 2017

Bang for the buck. That quasi-scientific statistic is bandied about by motor heads everywhere from classrooms to barrooms, though the truth of the matter is that it's exceedingly complex to measure. A fair performance-per-dollar index would include something like cross-referencing MSRP (Manufacturers Suggested Retail Price) with point-to-point times on a track or driving route, which is obviously hard to do comprehensively. But, for the sheer joy of talking about cars and playing with a big spreadsheet, there's always the horsepower-per-dollar index, which is more straightforward, albeit hilariously flawed. There are vagaries even with this simple formula, of course: MSRP for vehicles can change at a moment's notice, to say nothing of the bottom-line shifting that happens with local deals or showroom negotiation. For this list we're running with the straight MSRP wherever possible, and as recently reported as we can get it. All the vehicles on this list are 2017 models, and all trims are reported where the lowest price and differing power levels intersect. Some choices were made for personal preference and some for sanity, avoiding things like all 48 trim levels of the Ford Transit, all with the same horsepower). If this list were a simple top ten, or even a top fifty, you'd be bored to tears with all the red, white and blue that is represented. Following perfectly with conventional wisdom, American cars really do lead the world where hp/$ is concerned. So, for the sake of variety (and the sheer joy of seeing a minivan 'win' one round of this thing) I've sorted out some top five and bottom five lists for broad power categories. Let's dive in. Less Than 100 Horsepower Okay, okay, this is hardly a category we'll grant you. But we've often tried to click off all the sub-100-hp cars on sale in the US, and making this list gave us an excuse. It also illustrates that none of these smallish vehicles bring cheap horsepower to the table - for that you'll need a motorcycle. The segment-leading Chevy Spark (above) asks just over $139 for each hp, and that Smart Fortwo Electric Drive has hp on sale for about the same price as its very distant family cousin, the Mercedes-Benz SL65 AMG (insert your favorite Smart joke here... we know you want to).