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Ferrari posts record profits on restricted volume
Wed, 19 Feb 2014Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.
2016 Malaysian Grand Prix recap: Surprises and missed opportunities
Mon, Oct 3 2016Mercedes-AMG Petronas pilot Lewis Hamilton drove so well in the run-up to the Malaysian Grand Prix that he said before the race, "Honestly, I don't feel anything is going to stop us." On Sunday, the Sepang race showed what it thought of plans and predictions. Heading into the right-hand Turn 1, Sebastian Vettel practically recreated the dust-up at the Belgian Grand Prix three races ago. When Mercedes' Nico Rosberg swept across from the outside line toward the apex, Red Bull's Max Verstappen had to jink right to avoid, touching Vettel's Ferrari on the inside. Vettel speared straight on and hit Rosberg. Vettel's left front suspension broke, ending his race. Rosberg spun and got moving again, but at the back of the pack. That appeared to put Hamilton on a clear run to the checkered flag. His car looked perfect, his pace was perfect, he easily kept Red Bull's Daniel Ricciardo and Verstappen behind. A result that would have seen Hamilton retake control of the Driver's Championship – at Petronas' home race – got crushed on Lap 41 when Hamilton's engine blew down the main straight. That put Ricciardo in the lead, followed closely by his teammate. Just two laps before Hamilton's exit, Ricciardo and Verstappen had battled for second place with some of the best driving we've seen all season. Ricciardo drove as if exorcising the demons of missed opportunities earlier in the year, keeping the young Dutchman behind. The two Red Bulls took the flag fifteen laps later in that order, clocking the first one-two finish for a team other than Mercedes since 2014. It's Red Bull's first one-two since Brazil 2013, when Vettel and Mark Weber took the top steps at the last race of the V8 era. Rosberg recovered to take third in spite of a ten-second penalty for an optimistic pass on Ferrari's Kimi Raikkonen. The Finn crossed the line 12 seconds later, followed by Valtteri Bottas in the Williams and Sergio Perez in the Force India. In another Belgium repeat, Fernando Alonso drove from the back of the grid to finish seventh. Nico Hulkenberg secured eighth, Jenson Button ninth for McLaren in his 300th grand prix, and rookie Jolyon Palmer scored his first point of the season for Renault in tenth. The issue to trump all others from now until next week's Japanese Grand Prix: Lewis Hamilton's terrible luck with engines. Power unit gremlins earlier this season helped drop the Brit to 43 points behind Rosberg after the Russian Grand Prix.
Ferrari to list stock on Italian exchange
Mon, Nov 23 2015Ferrari announced Monday it will list its stock on the Mercato Telematico Azionario – the main section of the Borsa Italia stock exchange in Milan. The news comes a little over a month after the exotic automaker launched its initial public offering on the New York Stock Exchange. The company's stock listings are the culmination of a long process that dates to the merger of Fiat and Chrysler, if not earlier. Once the two auto giants came together, they merged their brand portfolio under one umbrella, incorporating the Dodge, Ram, Jeep, Alfa Romeo, and Maserati brands, as well as Mopar, Lancia, Fiat Professional, and the Fiat and Chrysler brands themselves. Ferrari, however, was deemed a separate entity, even after FCA chief Sergio Marchionne wrested control of the Maranello-based outfit from longtime chairman Luca di Montezemolo. Almost exactly one year after FCA launched its IPO on the NYSE, Ferrari did the same. Nine percent of its common shares were listed under the symbol RACE. Another one percent was offered to the listing's underwriters. Ten percent remains in the hands of Enzo Ferrari's family, led by his son and company vice-chairman Piero Ferrari. And the remaining 80 percent will be distributed among FCA's shareholders. FERRARI APPLIES TO LIST SHARES ON MTA Ferrari N.V. (NYSE: RACE) and FE New N.V.1 announced today the filing of the application for the listing, in connection with the planned separation of Ferrari N.V. from Fiat Chrysler Automobiles N.V., of the common shares of Ferrari on the Mercato Telematico Azionario organized and managed by Borsa Italiana S.p.A. Maranello, 23 November 2015 1As part of the separation, Ferrari N.V. will be merged into FE New N.V. which immediately before the merger will hold the shares in Ferrari N.V. now held by Fiat Chrysler Automobiles N.V. FE New N.V. will then be renamed Ferrari N.V., and its common shares will be listed on the MTA and the New York Stock Exchange.