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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Track lapping in Ferrari's new 488 GTB

With the floodgates opening on impressions about Ferrari's latest 488 GTB, Chris Harris is the latest person to climb into the driver's seat and give his initial opinions on the Prancing Horse's latest turbocharged effort. The 488 GTB is a hard vehicle to pin down, though. It looks vaguely like the naturally aspirated 458 but practically every component is thoroughly revised. While the headline-grabber is the 660-horsepower, 3.9-liter, twin-turbocharged V8 that's positioned behind the driver, the coupe also benefits from new adjustable dampers, upgraded brakes, and more. To figure things out, Harris laps the Prancing Horse around the track and eventually moves to some tight, Italian backroads. Of course being a video from Chris Harris on Cars, you can expect some big, smoky slides in addition to erudite thoughts on this Ferrari with forced induction.

Ferrari Classiche gives 250 GT a new lease on life [w/video]

There are plenty of workshops filled with skilled craftsman who'd be glad to restore a classic Ferrari. But many are opting to sending their vintage Prancing Horses back to the factory in Maranello to be worked over by the company's own Classiche department. Like this Ferrari 250 GT SWB Berlinetta Competizione, for example. The car was delivered new to Scuderia driver Dorino Serefani, who rarely drove it and sold it in 1964 to a Frenchman who crashed it. He in turn sold it to a Belgian who brought it back to life, repainted it dark blue and gave it a black interior. Another former F1 driver Jacques Pollet bought it next and repainted it in gray, before another Belgian owner bought it in 1984 and had it resprayed yellow in 1992. That's a lot of color changes over the years, but its next owner had yet another livery in mind. He took to Ferrari Classiche in March of last year and had it brought up to spec, this time selecting a Pininfarina gray with a brown interior. The restoration process took 14 months and involved restoring the engine, bodywork, suspension, and rolling stock. Now after more than a year of work, the process is complete and the owner has retaken delivery of the classic Cavallino just the way he wanted it This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A new lease of life for a 250 GT SWB An extensive 14-month restoration Maranello, 2 December – 14 months of meticulous work – that's how long it took the Ferrari Classiche Department to restore the engine, bodywork, suspensions and running gear of a 250 GT SWB Berlinetta Competizione to pristine condition. The car arrived in Maranello in March 2014 and work began in the summer of the same year, only finishing last week when it was returned to its delighted owner. Famous names. According to the few documents available, the 250 GT SWB Berlinetta Competizione's first owner was Dorino Serafini, a GT and Formula 1 driver who also delivered a podium position in the 1950 Italian Grand Prix for the Scuderia Ferrari. However, he rarely used this particular car, except in fairly low profile races. In 1964, the 250 GT SWB was purchased by Frenchman Rene Richard. Unfortunately, he crashed it and then sold it on to the Belgian driver Lucien Bianchi who was a brilliant mechanic. After it was repaired, the car was given a dark blue livery with a black interior.