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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Tax The Rich returns with reckless driving in a Ferrari 288 GTO

Tax The Rich, the YouTube channel that exists mainly to terrorize ultra-rare, ultra-expensive cars like the Jaguar XJ220, Ferrari Enzo and Rolls-Royce Phantom, has come out with its first video in two months, starring one of the rarest Ferraris of the past 40 years - the 288 GTO.
Now, by Tax The Rich standards, its treatment of the 288 is better than what the Enzo or the Rolls (especially) got in their videos. The most cringe-worthy parts are in the very beginning, before transitioning to actual roads (yes, we know the 288 was originally meant as a Group B rally car, but that makes zipping about on grass and dirt in a very rare Ferrari no less difficult to watch). After that, it's more of the stuff we wish collectors would do with their cars - drive. Seeing and hearing this 288 GTO at full clip is a thing of beauty, and something we wish were a far more regular occurrence.
Take a look below for the latest video from Tax The Rich.

EV West launches monthly EV Show, starts with electric Ferrari project

The folks over at the EV West conversion shop are no strangers to video cameras, having put up a fair amount of footage on their YouTube channel over the years. Now though, they've decided to make their appearance on the web a more regular affair with the debut of the monthly EV Show. It aims, they say, to bring viewers the latest news in the electric vehicle industry, product information and a look at some of the projects they're working on. The outfit has had a hand in building and converting some notable vehicles in the past, but to kick off the new program, it's engaged in something special: the (re)making of an electric 1978 308 GTS Ferrari – a model made famous by its role in the Magnum P.I. television series. This particular vehicle had fallen victim to a fuel fire, though enough of the original non-necessary bits were in good enough condition to be sold off to help pay for part of the electro-restomod. After stripping the entire vehicle down, the build up will begin, and the components planned to bring this baby back to life are very interesting in their own right. For instance, the battery. Though the show hosts cagily don't mention the source of the pack, it's pretty clear it will be made of modules originally housed in a vehicle sporting a Tesla drivetrain (we suspect the 2nd-generation Smart ED.) The power will flow from these mystery batteries through a Rinehart controller and then on to a trio of chrome-plated, powder coated AC-51 motors from Hi Performance Electric Vehicle Systems housed in a custom bracket. The resulting configuration should be good for about 216 kW (290 horsepower) and 340 pound-feet of torque. You can keep up with this project and the many others the conversion shop has on the go by following them on Twitter and Facebook. The Ferrari project also has its own Instagram account. But first, check out the first episode of the EV Show by scrolling below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube Green Ferrari Green Culture Electric ev west electric ferrari