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Ferrari reveals LaFerrari-based FXX K in Abu Dhabi

Ever since Ferrari revealed the latest evolution of its flagship hypercar series with the debut of LaFerrari at the Geneva Motor Show last year, the question on everyone's mind – aside from how it would stack up against rivals like the McLaren P1 and Porsche 918 Spyder – is what it would look like in its ultimate, unhinged, track-focused iteration. But now we need wonder no more as the Prancing Horse marque has revealed the new FXX K. The what-letters-now, you ask? FXX K. The name is drawn from the Enzo-based FXX that kicked off the company's client development program the better part of a decade ago, but with an extra letter tacked on to signify the KERS hybrid system on board. In the FXX K, that system has been further optimized: the electric motor now delivers 187 horsepower (instead of 160) and the 6.3-liter V12 has been boosted to 848 hp (up from 789) for a total output of 1,035 prancing ponies – a solid increase from the 950 hp in the road-going LaFerrari, but at 664 pound-feet, it's down in the torque department by 51 lb-ft. Of course output isn't the end of the story, and as you can see the scarlet-clad engineers in Maranello have focused a considerable amount of energy on optimizing the aero package. The front end gets a two-part splitter derived from Ferrari's victorious GT racing program, with vertical fins along the flanks, side skirts extending between the wheels, a dynamic rear wing, vertical fin and a giant diffuser. All of this and more contributes to as much as 50 percent more downforce, aided by increased mechanical grip from the Pirelli racing slicks, with carbon-ceramic brake discs measuring 15 inches across (plus or minus, front to rear) to keep it all in check. Unveiled at Ferrari's Finali Mondiali event at the Yas Marina Circuit in Abu Dhabi, the FXX K also boasts a recalibrated electronic differential, traction control, ABS, Racing SSC (Side Slip Angle Control) and a four-mode Manetinno dial on the center console to switch between levels of electric boost. In short, Ferrari has pulled out all the stops, and we wouldn't be surprised to see the FXX K taking the Fiorano lap record for anything this side of an F1 car. The record is currently held by the 333 SP at 1:11, nine seconds ahead of the road-going LaFerrari's 1:20. That's roughly the same differential between the FXX and the Enzo on which it was based, or the 599XX Evoluzione and the 599 GTO.

Ferrari F12 Berlinetta auction raises $1.5M for Hurricane Sandy relief

Ferrari has managed to raise $1.5 million for victims of Hurricane Sandy during an auction in Austin, Texas for the very first F12 Berlinetta in the US. The funds will go to the American Red Cross and be earmarked for Hurricane Sandy relief. Ferrari started bidding on the F12 at $315,888, but the most powerful production model from the company fetched $1.125 million by the time the gavel fell through bids sourced both in person and over the phone. The company also managed to raise a further $345,000 in in-kind donations before the auction began, and donors gave an additional $50,000 during the event itself.
Ferrari debuted the F12 Berlinetta at the 2012 Pebble Beach Concours d'Elegance, and the company is set to deliver its first model to a US customer in the second quarter of 2013. The automaker reminds its fans that it is still possible to donate to the Hurricane Sandy relief fund by visiting a special Ferrari section of the American Red Cross page. You can take a closer look at the full press release below for more information.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.