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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Ferrari planning sleeker FF coupe?

There are a lot of things you could call the Ferrari FF. Innovative, advanced, pioneering, ponderous... beautiful may not be one of them, though. Because while it does pack Ferrari's first all-wheel drive system, it doesn't pack it into a very pretty shape, alternately described as a chopped shooting brake or stretched hatchback. Word has it, though, that Ferrari is working on a solution.
That solution, according to Car and Driver, would be to chop it down into an FF coupe. Apparently separate from the SP FFX project that ultimately emerged as a one-off, this rebody could potentially solve the FF's stylistic shortcomings and attract more buyers, while retaining the 6.3-liter V12 engine that drives 651 prancing horses to all four wheels. But here's where it gets tricky: if Ferrari simply sloped the roofline and got rid of the rear seats, the finished product would end up precariously close to the F12 Berlinetta, albeit with an extra set of driven wheels.
We'd sooner guess that Maranello would lengthen the form slightly to keep the rear seats, add a trunk and give it a more graceful profile, though the elongated form of the preceding 612 Scaglietti strikes us as what Ferrari was trying to get away from with the FF in the first place. And guessing is as good as we've got at this point, as our attempts to get more from Ferrari PR resulted in a sad (if predictable) "no comment."

Fiat gives outgoing Ferrari chairman $35M severance package

Luca di Montezemolo may not have wanted to leave Ferrari this way, but don't feel too bad for the departing chairman, because he'll be hitting the ground with a golden parachute so big that he'll never have to work again.
According to the latest reports, Fiat will pay Montezemolo 26.95 million euros (nearly $35 million) in severance pay. A little more than half of that will be paid in a lump sum of 13.71 million euros ($17.7M, equivalent to five times his annual salary) on January 31, 2015, with the rest to be paid within the next 20 years.
The payment is contingent on Montezemolo not going to work for a competitor, so don't expect to see him replacing Stephan Winkelmann at Lamborghini or Wolfgang Dürheimer at Bugatti any time soon. At least not until March 2017. Of course with that much cash on hand, the 67-year-old marquis need never work again, but considering how busy he's used to keeping himself, we'd be surprised if he didn't pop up again somewhere.