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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

2015 Ferrari 458 Speciale

I wasted my last hour with the 2015 Ferrari 458 Speciale pacing the polished concrete floor of Home Depot. My quest was to find an industrial-strength adhesive that would permanently bond me to the bright-red Italian's carbon-fiber racing seat. At that moment, I was determined to spend the rest of my life with this Ferrari - glued behind its F1-inspired steering wheel - selfishly dismissing trivial matters like eating, bathing and all future interaction with my wife and kids.
After reviewing literally hundreds of exceptional vehicles, many considered the finest enthusiast offerings each automaker has to offer, I had finally found my mechanical soulmate - the limited-production 458 Speciale. I somehow became convinced that cementing myself within its spartan cabin would ensure that our love affair would never end. My plan was ingenious, assuming the hardware store still had a large bottle of Gorilla Glue on the shelf.
Simply put, there is no better way to start a weekend than with a gassed-up Rosso Corsa Ferrari 458 Speciale parked in your driveway and instructions to "Enjoy!"

Chris Harris wrings out Ferrari F40 and F50 on track

Chris Harris one of the most beloved of British automotive journalists, and yet Ferrari doesn't seem inclined to take him off its black list. Something about having shined the light on the way Maranello sets up its cars for press evaluations, years ago... So the only time the auto scribe and video host we know as Monkey gets his hands on a Prancing Horse-emblazoned steering wheel is when a private owner offers Harris a drive. Fortunately, that seems to happen all the time, but rarely in such a fashion as it has for this latest video.
Here the owner of not only an F40 but also its successor the F50 has lent Harris both of his anniversary-edition Ferrari supercars and insisted that he drive them aggressively. So off they went to the Anglesey circuit in Wales to see how these precursors to the Enzo and LaFerrari fare alongside one another decades after they first hit the road.