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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Chris Harris reviews his personal, two-year-old Ferrari FF [w/video]

Here's the kind of take you don't get too often. In fact, it hardly ever happens. Fan favorite Chris Harris has wanted a Ferrari FF since he saw it for the first time, but he couldn't get his bank account to comply with his desires. So he waited a couple of years for the price to come down, and found a specimen he could talk himself - and Ferrari Finance - into: a 2012 in Tour de France Blue with tan leather and 6,000 miles for the 'What, me worry?" price of 160,000 pounds ($249K US). Harris said that after putting 45,000 pounds down, his monthly payment is 1,400 ($2,177 US) pounds per month. He also said, "Sometimes you just have to do stupid things because you want to do stupid things." Five months in, Harris has no regrets, and in the beginning of the review he gets to one of the primary points that makes us fall in love with cars that can never be exploited on public roads: They make you feel equal parts badass and beastly and baronial at every speed. Or as Harris puts it, it's a "frankly ridiculous motorcar." In the best way. Check out his always-compelling take in the video. Related Gallery 2013 Ferrari FF: Review View 35 Photos News Source: Chris Harris on Cars via YouTubeImage Credit: Copyright 2014 Drew Phillips / AOL Ferrari Hatchback Luxury Performance Videos chris harris ferrari ff

LaFerrari 3D model adds depth to Maranello's new supercar

At its recent Geneva Motor Show unveiling, we couldn't help but spend a good long time gawking at the new LaFerrari supercar. It isn't just that it's the newest top-line Ferrari, or even that it picks up where the Enzo left off - it's just that there's so much to look at, from the ductwork in its long nose to the delicate artistry of its sideview mirrors. There's so much aerodynamic wizardry in play on every surface that you just want to pick it up in your hand and look underneath to take a closer look every which way - even underneath.
Sadly that's not possible, but we may just have the next best thing. Autoblog reader Giorgio has come up with this clever interactive 3D model of the LaFerrari, and we think it's neat enough that you might want to take a look - check it out by scrolling below. And don't forget - we love featuring what our car-crazed readers are up to, whether here or on our Facebook page, so keep those tips coming.