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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Race Recap: 2014 Canadian Grand Prix makes its money on the back end

Momentum. That was the word of the weekend at the last race in Monaco - Nico Rosberg retaking it, Williams getting reacquainted with it and Marussia tasting it for the first time, among other examples. That same, weighted term flew to Canada with the money circus known as Formula One, took all weekend to build and then walloped the front end of the field and the season on Sunday afternoon.
Rosberg carried his Monaco triumph into qualifying, putting his Mercedes AMG Petronas on pole ahead of teammate and reconciled friend Lewis Hamilton. Reigning World Champion Sebastian Vettel finally got the better of Daniel Ricciardo, lining up for Infiniti Red Bull Racing in third ahead of his teammate in sixth, split up by Valtteri Bottas and Felipe Massa in the Williams. Ferrari, having brought numerous aero updates for this race, didn't get the push it was really looking for, Fernando Alonso happy to get seventh ahead of Kimi Räikkönen, still troubled by his F14T, in tenth. Jean-Eric Vergne secured eighth for Toro Rosso, Jenson Button lining up ninth for a still-struggling McLaren.
When the lights went out, Mercedes, Williams and Marussia would all find out how quickly momentum can short circuit or disappear in a sparkly ball of high-speed contact, spilled fluids and tire barriers.

Ferrari chief staying on to launch new models in October

Luca di Montezemolo has been running Ferrari since 1991. That's a whopping 23 years already, and having been born the same year that Ferrari was founded, Montezemolo is now 67 years old. But don't expect him to be stepping down any time soon.
Addressing the rampant rumors circulating the paddock at Monza this weekend, the hereditary Marquis of Montezemolo (pictured above at the unveiling of the 458 Speciale in Frankfurt last year) insisted that he is not about to leave Ferrari. Not before 2017, anyway, having signed as recently as this past March to stay on another three years. (After that, it's anyone's guess, with some suggesting that controversial Fiat scion Lapo Elkann could take his place.) But in dismissing the rumors, the affable and long-serving Ferrari chairman did reveal some new product plans.
First of all, according to racing site Autosport.com, Luca confirmed that the Prancing Horse marque "will present a fantastic new car" at the Paris Motor Show next month, widely expected to be a new variant of the 458: either the new Speciale Spider or the turbocharged 458 M. While he was at it, though, Montezemolo also revealed a new limited edition model to be presented in California.