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You can apply to attempt to break the world record for fastest blindfolded driver [w/video]

The Guinness-certified world record for "fastest speed for a car driven blindfolded" is 186.12 miles per hour, set by Mike Newman in a Porsche GT2 last year at Bruntingthorpe Proving Ground in England. Then earlier this year, Newman said he'd go for the 200 mph mark - something he might want to talk to fellow Bruntingthorpe speed demons Vmax200 about. UK firm Extreme Motorsport, which seems to have been set up solely to set blindfold driving and riding records, wants to wrest the record from Newman using a Ferrari 458 Challenge and the even longer runway at Elvington Airfield in York, England.
Strangely, it appears the terms "legally blind" and "blindfolded" equate to the same thing. The Guinness record and Extreme Sports say "blindfolded," but Newman and the man who held the record before him, Turkish pop singer Metin Sentürk, are legally blind and neither of them wore blindfolds during their record attempts.
No matter - the real point is that Extreme Motorsport is casting about for a driver to set a new record. The could-be-shady part is that Extreme is pretty vague about what's involved; they'll provide the car or the motorcycle, but you have to "choose a charity and pledge to give them all the funds you raise above the entrance fee and for any other personal expenses you may need to participate in the challenge." Extreme doesn't give any indication of how much that entrance fee might be.

Ferrari 488 GTB turbocharges its way towards Geneva debut

Automakers left, right and center are embracing turbochargers as the best way to get more power out of a smaller package, and that includes performance automakers like Ferrari. In line with the latest FIA regulations, the Prancing Horse marque turbocharges its Formula One single-seater, and followed the same route with the California T. And now it's done the same with the replacement for the 458 Italia. Dubbed the 488 GTB, Maranello's latest mid-engined V8 supercar arrives forty years after the debut of the 308 GTB that launched Ferrari into the segment. It packs a 3.9-liter turbocharged V8 offering up 661 horsepower and 560 pound-feet of torque. That represents a 64-horse increase over even the extreme 458 Speciale, and an even more impressive torque boost of 162 lb-ft, despite a decrease in displacement by approximately 600cc. (Ferrari isn't saying exactly how many turbochargers its new forced-induction engine carries, but we're likely looking at a pair of twin-scroll turbos.) The new engine is said to be enough to propel the new 488 GTB to 62 miles per hour in three seconds flat, to 124 mph in 8.3 seconds and on to a top speed in excess of 205 mph. And at 1 minute 23 seconds, the 488's lap time at Fiorano is also a good half second faster than the naturally aspirated Speciale and two seconds faster than the Italia. Ferrari says it dedicated significant efforts to keep the engine responsive and the exhaust note enthralling despite the introduction of forced induction – the first time a turbo has been used in mid-engined, eight-cylinder Prancing Horse, since the F40. Of course there's more to the 488 GTB than the turbocharged engine. It also features a revised Side Slip Control 2 (SSC2) system, working in tandem with the F1-Trac and E-Diff systems to keep the supercar on the razor's edge without sliding off of it. The revised bodywork also generates 50 percent more downforce – thanks in no small part to the active diffuser that necessitated moving the exhaust pipes upwards – and a more slippery shape than any production Ferrari yet. The interior has likewise been revised with new control clusters, air vents, instrument panel and infotainment system for optimized ease of use. The new Ferrari 488 GTB – shorthand for Gran Turismo Berlinetta – is set to debut at the Geneva Motor Show next month, but you can scope it out now in the high-res image gallery above and the full details in the press release below.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding