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Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari worth over $11 billion, says Marchionne ahead of IPO

We all know that cars from Ferrari sell for hundreds of thousands, if not millions of dollars. But how much is Ferrari worth as a company? At least ten billion, according to its chairman. Speaking at the launch of the revised Fiat 500 in Turin on Friday, Fiat Chrysler CEO and Ferrari chairman Sergio Marchionne said he expected the vaunted Maranello-based supercar manufacturer and racing team to be valued at over 10 billion euros, or about $11 billion at current exchange rates. As Bloomberg points out, that would make Ferrari alone account for some 60 percent of the value of its parent company Fiat Chrysler Automobiles, which is currently valued at over 16 billion euros. That may seem like an aggressive estimate, but we won't have to take Marchionne at his word for long. After having floated an Initial Public Offering on the New York Stock Exchange last year, Fiat Chrysler is preparing to do the same with its Ferrari unit as soon as October. FCA will not, of course, be selling off all of its shares. The projected scheme would have ten percent (worth about one billion by Marchionne's estimates) of Ferrari's shares floated on the NYSE. Another 10 percent is expected to remain in the hands of founder Enzo's son (and company vice chairman) Piero Ferrari's hands. The remaining 80 percent is slated to be distributed among Fiat Chrysler's existing stakeholders.

Ferrari celebrates its founder's birthday

Buon cumpleanno, Commendatore! That's what we'd be saying today to Enzo Ferrari if he were still alive. But the founder of the Prancing Horse marque passed away at the ripe old age of 90 way back in 1988. If he were still with us today, he'd be 118 years old. And we can't help but wonder what he'd think of his legacy if he were still around to see it. Enzo Anselmo Ferrari was born in Modena before the turn of the century – no, the previous century – way back in 1898. He started out as a racing driver, but soon found his real talents laid in preparing the racecars, not driving them. After achieving success running Alfa Romeo's factory team, Enzo struck out on his own - initially under the name Auto Avio Costruzioni (due to the terms of his previous contract) and then under the Scuderia Ferrari name. Under Enzo's leadership and those that followed, Ferrari emerged as one of the most successful teams in motor racing. The Scuderia has scored more championships, checkered flags, podiums, pole positions, and fastest laps than any other in the history of Formula One. And though it hasn't fielded a factory effort in the top tier decades, it's still among the winningest constructors at Le Mans, with nine outright wins between 1949 and 1965 – outscored only by Audi and Porsche. It also won the Targa Florio seven times, the Mille Miglia another eight, and Sebring 12 times. After famously rejecting a takeover bid from Ford, Enzo sold half his company to Fiat in 1969. He retained control until his passing in 1988 – upon which Fiat took over another 40 percent, leaving 10 to the Ferrari family. But now the company is independent again, having split off from the Fiat Chrysler Automobiles empire, and floated its IPO on the stock market. Though his son still serves as vice chairman, Enzo's prodigy and successor, Luca di Montezemolo, is gone. The road car division makes hybrids but no manual transmissions, the racing department hasn't won the Formula One World Championship since 2008, the theme park in Abu Dhabi welcomes more visitors than the factory museum, and the company makes a significant portion of its revenue these days from selling branded merchandise. It's a very different company, in short, from the one Enzo founded back in 1947, but it wouldn't be here without him. The factory is celebrating with a raft of social media posts. For our part down here, to il Commendatore at the big autodromo in the sky: happy birthday, Enzo.