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Get a load of these crazy European Nimrods

I've been attending the Geneva Motor Show for the better part of a decade, and it's become my favorite stop on the entire show circuit, in large part because of all the exotic automakers, coachbuilders and green startups. I also love the Palexpo's consistently mind-bending displays of tuners, who typically work exclusively on six-figure automobiles. Some offer subtle improvements and personalization programs, but most seem hellbent on being more outlandish and bizarre than the next, a room full of millionaire class clowns. More often than not, I spy something and think to myself "What kind of Nimrod would do that to a perfectly good ____ ?" This year, that rhetorical question is in fact a self-answering one.
The jokes, they write themselves.
But seriously, if you're wondering who would take a perfectly lovely Ferrari 458 Italia or a Lamborghini Aventador and affix a wild body kit of dubious aerodynamic and aesthetic merit at great extra cost (both to the car's MSRP and to its assuredly grenaded resale value), the answer could very well be Nimrod Elite Tuning, a newer high-end restyling house out of Slovakia. That last locational tidbit might also explain the company's unusual name, which is likely a nod to a mighty Biblical hunter (descendant of Ham and a king of Shinar, Nimrod is mentioned in Genesis and Chronicles) and not meant to be taken as a synonym for "idiot" or "moron."

1956 Ferrari 250 Tour de France could fetch $11M [w/video]

Highly valuable and arrestingly gorgeous classic Ferraris come up for auction all the time. Most of them derive from the 250 series: GTOs, SWB Berlinettas, Lussos, Testa Rossas. And when they do, they almost invariably fetch big bucks. But there's something about this one that just stops us in our tracks. The long wheelbase, the simple but elegant lines, the French blue paintjob and minimalist racing livery.... That it happens to have an unsurpassed racing history only sweetens the deal, as we're sure collectors are bound to find out when bidding opens in Monterey next month. This 1956 Ferrari 250 GT Berlinetta Competizione was one of just 14 made, and one of just nine built by Scaglietti without the louvers on the remaining five Zagato-bodied examples. But what sets it apart is its racing history. It belonged to the legendary Marquis Alfonso de Portago, a Spanish nobleman and gentleman racer who rose to celebrity status in the early 1950s. Renowned for courting both women and danger, de Portago took to motor racing in 1953, proved a quick study, and was signed by Ferrari in '56. Portago drove this very car to victory at the notoriously challenging Tour de France, which included two hill climbs, six circuits, and a drag race over the course of six days. With his longtime compatriot and co-pilot Edmund Nelson (whom he befriended as a child living in New York's Plaza Hotel where Nelson worked the elevator) at his side, the Marquis dominated the event. So kicked off a series of four consecutive wins Ferrari would take at the famously grueling race, cementing this model's name as a result. The duo won a number of other races in this car, which proved practically undefeated in their hands. Tragically, Portago and Nelson were killed in a crash at the Mille Miglia mere months later, putting an end to their lives as well as that of the Italian road race. The car subsequently passed through the hands of a number of notable collectors on both sides of the Atlantic, underwent a ground-up restoration in the early 1990s, and has won top honors at numerous events, including Pebble Beach, Meadow Brook, and the Louis Vuitton concours d'elegance. It's now going up for auction for the first time in 23 years as part of RM Sotheby's array at Monterey this summer.

Ferrari plans theme park for North America

Ferrari is building more theme parks, and the next one could be built somewhere in North America, according to Bloomberg. The exotic automaker opened Ferrari World – its first theme park – in 2010 on Abu Dhabi's Yas Island, adjacent to the grand prix racing circuit and where Warner Bros will soon open another theme park. A second Ferrari theme park (pictured) is currently under construction in Spain as part of the PortAventura Resort that's one of the largest in Europe, and the company recently announced a third facility "to be located in one of the primary cities in mainland China" as well. The prospective North American location would be the fourth, though details on potential sites remain unknown. The Los Angeles and Orlando areas have developed into epicenters for theme parks in America and could attract a Ferrari location, or send it looking for alternatives like Six Flags and Busch Gardens parks have. Wherever Ferrari selects, you can expect the park to feature various racing-themed attractions, including roller coasters, vertical acceleration towers, virtual test tracks, and more. The licensing of additional Ferrari theme parks comes as the company strives to position itself as a luxury lifestyle brand as much as an automaker and racing team. The storied marque has lines of clothing and various merchandise, and a network of retail stores through which it sells its products. Underscoring its expansion, Ferrari shareholders approved the appointment of several new board members from luxury brands, including Louis Vuitton Moet Hennessy and the Mandarin Oriental Hotel Group. Investors also approved the renewal of Amedeo Felisa's contract as chief executive, but he's not expected to stick around much longer as Sergio Marchionne assumes more control over the company, which recently spun off from the Fiat Chrysler Automobiles group over which he also presides. Related Video: News Source: BloombergImage Credit: Ferrari Ferrari ferrari world theme park