1996 Ferrari 355 Spyder on 2040-cars

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Beautiful Ferrari 250 California poised to break hearts, records

If you think buying a new Ferrari is expensive, just look at the prices collectors pay at auction for some of the brand's most desirable classics. The figures regularly delve well into eight figures. As in, tens of millions of dollars. One of the most sought-after is the Ferrari 250 GT SWB California Spider, and the one you see here looks poised to raise the bar yet again. One of only 56 made (and just 16 with open headlights), chassis number 2505 GT is an exceptional example of the breed in Blu Scuro with Pelle Beige interior. Unlike most Californias that were sent to the US, this particular one was delivered new within Italy, where it remained until 1974 when it moved to Switzerland for 20 years. Since undergoing full restoration by Ferrari's own Classiche department, it won top honors at the Cavallino Classic and honorable mention at the Concorso d'Eleganza Villa d'Este, it's been displayed at the Ferrari Museum in Maranello and was even driven by Luca di Montezemolo himself in the parade at the Finali Mondiali in Valencia a few years ago. Now it's going up for auction by RM Sotheby's at Villa d'Este next month, where it is sure to fetch a pretty penny or two. (And by "two," we mean "bajillion.") It's got quite an act to follow: the last time a California Spider traded hands, it sold for a record $18.5 million – and that was an unrestored barnfind – eclipsing the pristine example Gooding sold last summer for over $15 million. The records at Sports Car Market demonstrate that California Spiders hold the top spots for the most expensive variants of the iconic 250 GT ever sold at auction, and though pre-sale estimates place its value between $12 and 14 million, we wouldn't be surprised to see it fetch much more once the gavel drops. Though surely the most valuable, it's not the only collectible Ferrari up for grabs at the event on Lake Como this year. The California will be joined by a 1950 Ferrari 195 Inter Berlinetta along with an enviable quartet of Prancing Horse supercars (288 GTO, F40, F50 and Enzo) as well as a rare 599 GTB with a six-speed and HGTE package and a single-owner 575 Superamerica.

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Ferrari worth over $11 billion, says Marchionne ahead of IPO

We all know that cars from Ferrari sell for hundreds of thousands, if not millions of dollars. But how much is Ferrari worth as a company? At least ten billion, according to its chairman. Speaking at the launch of the revised Fiat 500 in Turin on Friday, Fiat Chrysler CEO and Ferrari chairman Sergio Marchionne said he expected the vaunted Maranello-based supercar manufacturer and racing team to be valued at over 10 billion euros, or about $11 billion at current exchange rates. As Bloomberg points out, that would make Ferrari alone account for some 60 percent of the value of its parent company Fiat Chrysler Automobiles, which is currently valued at over 16 billion euros. That may seem like an aggressive estimate, but we won't have to take Marchionne at his word for long. After having floated an Initial Public Offering on the New York Stock Exchange last year, Fiat Chrysler is preparing to do the same with its Ferrari unit as soon as October. FCA will not, of course, be selling off all of its shares. The projected scheme would have ten percent (worth about one billion by Marchionne's estimates) of Ferrari's shares floated on the NYSE. Another 10 percent is expected to remain in the hands of founder Enzo's son (and company vice chairman) Piero Ferrari's hands. The remaining 80 percent is slated to be distributed among Fiat Chrysler's existing stakeholders.