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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

1964 Ferrari 250 LM sets Arizona auction record at $9.6 million [w/video]

We've seen some high-priced metal come up under the hammer in Arizona over the years, but the one you're looking at right here is the most expensive ever sold during the famous auction weekend. It's a Ferrari 250 Le Mans from 1964, the ninth of just 32 examples made. And RM Auctions just sold it for $9,625,000. That doesn't make it the most expensive Ferrari ever sold at auction, or even the top price paid for a 250 LM: according to figures from Sports Car Market, the same auction house has handled the top five highest-grossing 250 LMs of all time, including the 1965 Le Mans winner that sold in New York in 2013 for $14.3 million and another that sold last August in Monterey for $11.5 million. But it does make this example, according to RM, "the most valuable automobile sold in Arizona auction history." One of the earliest mid-engined Ferraris, the 250 LM was the last of Maranello's Le Mans winners. This particular example, chassis number 5899 GT, was sold by the factory to the famed Swiss racing team Scuderia Filipinetti, winning the Sierre-Montana Crans Hill Climb fresh out the box, followed immediately by another win at the XV Coppa Inter-Europa at Monza – both at the hands of Ferrari F1 and Le Mans drivers. After Filipinetti was done with it, 5899 GT was displayed at the Geneva Motor Show, was sold off the stand and changed hands a few more times – including one owner who oddly replaced the bodywork with that of a Porsche 906 Carrera 6 and another who swapped out the engine. It went on to win many more races, and was ultimately reunited with its original engine and proper bodywork. Restored several times over, 5899 GT was certified ten years ago by the Ferrari Classiche department and was even displayed at the factory museum in Maranello. The 250 LM wasn't the only noteworthy lot RM sold this weekend in the Frank Lloyd Wright Ballroom at the Arizona Biltmore, though. Several other Ferraris sold in the millions, from a '67 275 GTB/4 that sold for $3.6 million to a 2005 FXX Evoluzione for $1.6 million. The '71 Lamborghini Miura SVJ that was tipped to break the $2-million mark ultimately sold for under $1.9M, and the '84 Audi Sport Quattro ultimately dropped right in its estimate range at $401,500. All told, RM sold 90 percent of the metal it was consigned for the event, bringing in a whopping $63.7 million in sales. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari delivers one-off F12 SP America in New York

Ferrari's Special Projects division has apparently been keeping busy. We're sure that we don't even see half of the special one-offs Maranello's customer skunkworks unit produces, but we've been seeing quite a few lately.
The last one that popped up on our radar screens was the F12 TRS revealed at the recent Ferrari Cavalcade in Sicily, and now it seems that the Prancing Horse marque has delivered another. It's similarly based on the F12 Berlinetta, but instead of taking its inspiration from the 250 Testa Rossa with a unique roadster body-style, the F12 SP America pictured here seems to pay stylistic tribute to the 250 GTO - evident in the trio of nostrils in the nose, the unique side vents, the slates behind the windows and the restyled rear haunches that meld into an integrated rear spoiler.
This unique take of the F12 was delivered to its assuredly wealthy commissioner by Wide World Ferrari Maserati in Spring Valley, NY, which tells you as much as the chosen model name that this particular one-off is staying right here in the United States.