1992 Ferrari 348 Ts, Red/tan, 10,394 Miles, Engine Out Major Service 3/27/14 on 2040-cars

Auto blog

Why the Ferrari Testarossa deserves some respect

Join us for a moment in putting on our way-back hats, zeroing in on the late 1980s. Imagine that you're in your bedroom. Look over at the wall across from your bed. What car do you see on the poster? If you're anything like us, it's a Lamborghini Countach - in fact, it's a trio of Lamborghini Countach models in an array of colors. Oh, and there's also a 1:18-scale diecast Countach in black sitting on our dresser with its scissor doors locked in a skyward embrace.
Of course, the Raging Bull wasn't Italy's only great supercar from the 1980s, especially if you cast your lot at the temple of the Prancing Horse. The Ferrari Testarossa, as pointed out in the latest video from Petrolicious, is an oft unsung hero penned from the stuff boyhood dreams are made of. Far from a *ahem* red-headed stepchild, the Testarossa deserves a place in the minds and hearts of '80s supercar fans the world over.
Scroll down below to watch vintage car collector Joe Ventura talk about the Ferrari Testarossa with beautifully bright red Italian design serving as a fitting backdrop.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari still finalizing LaFerrari hardware? [w/videos]

McLaren, Ferrari and Lamborghini helped make this year's Geneva Motor Show one of the most exciting in recent memory, but the LaFerrari might be a little further away from production than its McLaren P1 hypercar rival. According to GTSprit.com, it sounds like Ferrari is still trying to hammer out the the car's details to ensure the lucky 499 souls laying down $1.5 million aren't left in the dust by a brightly colored McLaren.
While it's not clear what sort of things Ferrari is still working on, the continued development aspect is somewhat substantiated by the fact that the 949-horsepower hybrid supercar is still running around Italy wearing camouflage - albeit light camo. As proof of this, the site also found a pair of enthusiastic amateur spy videos that get some good rolling shots of the LaFerrari out testing. They also show how well the car can handle a roundabout. Both videos are posted below.