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Twin LaFerraris roar around Fiorano

What could possibly be better than a Ferrari LaFerrari running at full clip on the Italian brand's Fiorano test track? The answer is obviously two LaFerraris, both doing hot laps. So far as we know, this is the first time we've had an unadulterated listen - outside of the car, that is - to the latest Ferrari hypercar when it's being ran hard. There's no voiceover or music, just that righteous, hybridized V12.
We're told that the first LaFerrari, without camo, is a production model, while the other car is said to be testing a different exhaust setup. It sounds slightly different, and according to the videographer, it was noticeably louder than the production car. Take a look below for the full 2:48 of Italian V12 noise.

Ferrari reopens wind tunnel after 18-month refurb

Ferrari is not a company used to being behind the curve, but if you've been wondering how the Scuderia has lost so much territory on the Formula One circuit to a relative newcomer like Red Bull, part of the answer could come down to its wind tunnel.
Seriously, the wind tunnel? Yes, the wind tunnel. Aerodynamics play an increasingly vital role in F1 racing, and while Red Bull has one of the best in the business, Ferrari's hasn't been running right for some time now.
A year and a half ago Ferrari shut down the galleria del vento at its headquarters in Maranello, citing problems with "correlation" - that is, a major discrepancy between the results it got in the wind tunnel, in CFD computations and on the racetrack. Having narrowed the problem down, the Scuderia embarked upon a major overhaul. It's been using Toyota's facility in Cologne, Germany, in the meantime, but as team principal Stefano Domenicali put it, not having your own wind tunnel on premises "is like playing basketball with one hand behind your back." Now the renovations reportedly complete, however, and Ferrari will begin using its wind tunnel again next month.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.