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Ferrari hybrids, SUV are in the plan to double earnings by 2022

Italian carmaker aims for core earnings of 2 bln euros by 2022 CEO Marchionne does not rule out smaller engines in the future If true electric supercar is ever made, it will be a Ferrari - CEO Shares rise more than 8 percent after mid-term targets released MILAN — Ferrari is looking to double core earnings to 2 billion euros ($2.5 billion) by no later than 2022 and become debt free a year earlier, betting on firm demand for supercars and new launches, including hybrids and an SUV. CEO Sergio Marchionne does not expect to double deliveries, but aims to keep pushing technological boundaries, launch new special editions and expand a customisation program to drive profit margins, which stood at 30 percent last year. Ferrari is also expanding its product range to vehicles that appeal to a larger demographic. Hybrids will be part of the portfolio from 2019, and an SUV is expected to be launched by late 2020. Downsizing engines was a possibility in future as long as Ferrari's uniqueness is preserved, Marchionne said. "We are absolutely convinced that these numbers are doable," Marchionne told analysts on a conference call, adding that profit margins could rise to at least 36 percent by 2022. "The house is firing on all cylinders, we are in a good place." The Italian group's medium-term outlook helped push its shares up more than 8 percent at one point on Thursday. They closed 7.5 percent higher at 103.2 euros. Ferrari's forecast suggests an average annual core earnings growth of 14.1 percent, or 17.9 percent, if it achieves the target a year early, said George Galliers, an analyst at Evercore ISI. "This type of earnings growth is unlikely to be seen by any other automotive OEM over the coming five years," Galliers said. However, he said the stock was not cheap and it remained to be seen if projected growth would be enough to attract investors over the coming months. After being spun off from Fiat Chrysler two years ago, Ferrari has sought to show it can increase profits without the backing of its parent. The group has clocked up several years of record earnings, helped by a number of special edition models. Ferrari reported on Thursday an 18 percent rise in 2017 adjusted earnings before interest, tax, depreciation and amortization (EBITDA) to 1.04 billion euros, in line with analysts' expectations and helped by sales of its 12-cylinder models. They include the GTC4Lusso and the 812 Superfast, the company's most powerful model to date.

Montezemolo steps down, Marchionne steps up as chairman of Ferrari

If the history of an automaker is divided up by the mandate of its leadership, then this is surely the end of an era for Ferrari. After repeatedly locking horns with Fiat Chrysler CEO Sergio Marchionne over a variety of issues, longtime Ferrari chairman Luca di Montezemolo has announced his resignation.
Montezemolo has a long history with both Fiat and Ferrari. He started his career at the former before moving over to the latter in 1973 (only a few years Fiat took over half of Ferrari), starting out as Enzo Ferrari's assistant. He was appointed head of the Scuderia the following year, driving the team to success and subsequently taking over all of the Fiat group's racing activities. After the Prancing Horse marque struggled in the wake of its founder's death in 1988, Montezemolo was appointed to take it over in '91 and has been at the helm ever since.
Following Fiat chairman Gianni Agnelli's passing in 2003, both Montezemolo and Marchionne were named to the Fiat board. A year later, after the passing of Gianni's younger brother Umberto, Montezemolo was named chairman of the Fiat Group (to be succeeded six years later by Agnelli heir John Elkann) and Marchionne its chief executive.

Where did Ferrari's new CEO come from? Cigarettes and money

At the close of the 2006 Formula One season, cigarette advertising was banned from the cars on the grid. Arguably the most prominent and widely recognized brand/car package was the red, black and white Marlboro logo that encompassed the Ferrari cars. Marlboros were marketed by the company then known as Phillip Morris. Phillip Morris became part of a conglomerate named Altria. The man who was the CEO of Altria at the time of the tobacco advertising ban, a man who had long been an exec at what was still just Phillip Morris during the 1980s and 1990s, when much of the truly exciting F1 racing occurred, was Louis C. Camilleri. Camilleri has been given the powers of the CEO by the board of Ferrari and is likely to be given the official job within days due to the unfortunate health-related circumstances of Sergio Marchionne. According to a story that appeared in November 2001 on Motorsport.com about the ban on tobacco advertising in Formula One, the organizing body of the sport, the FIA, released a statement that said, in part, "Today tobacco sponsorship remains an important source of revenue for a number of Formula 1 and World Rally Championship teams. The precise value of such sponsorship is hard to estimate but probably exceeds 350 million per year." Serious money. And as Camilleri, presumably, had more than a little something to do with the splashing of the Marlboro signage on the cars of drivers including Schumacher and Massa, his association with Ferrari probably had more to do with nicotine than gasoline. In October 2015 Ferrari's IPO was priced at $52 per share. At the beginning of 2018 the price was at $105.15; as of July 20, $140. Like any good billionaire, he is said to have a collection of Ferraris, though he isn't a "car guy" in the traditional sense of coming up in the business. (One of the Altria companies had been Kraft Foods, so he may know more than most about things like Velveeta.) But Ferrari is as much about serious money as it is about V12s nowadays, maybe more. Related Video: