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Bertone's shark-nose Ferrari 250 set to break records

If Nuccio Bertone had one regret, it's that he didn't get to work more with Ferrari. "They have always been with Pininfarina," Bertone was quoted as saying toward the end of his career. "I would have liked to have done more for Ferrari." There were a few exceptions, like the atypical Dino GT4, the angular Rainbow concept of 1976, and the unique 250 GT you see here. Only this one wasn't just designed and crafted by Bertone – it was designed and crafted for Bertone. And now it's going up for auction. Inspired by the 156 Grand Prix racer, this one-of-a-kind 1962 Ferrari 250 GT SWB Berlinetta was commissioned by Bertone to showcase its capabilities at the Geneva and Turin motor shows that year, and to serve as Nuccio's personal wheels. The design was carried out by none other than Giorgetto Giugiaro, in close collaboration with Bertone, and is characterized by the shark nose that would look right at home on a week-long Discovery Channel special... if it were directed by Roberto Rossellini. It's painted in Blu Notte Metallizzato (Italian for "midnight blue metallic") with a rich burgundy leather interior. The only one of its kind, chassis 3269 GT has been part of the Lorenzo Zambrano collection for over three decades now. It's slated to cross the auction block for the first time next month at Pebble Beach. That's where Gooding & Company expects it will fetch around $15 million, which would (according to the archives at Sports Car Market) make it one of the most expensive Ferraris, and by some margin the highest-priced 250 GT SWB Berlinetta, ever sold at auction. 1962 Ferrari 250 GT SWB Berlinetta Speciale (Estimate $14,000,000-$16,000,000) Any coachbuilt Ferrari will stir excitement on the auction block, but 3269 GT is quite possibly the most important 250 GT SWB ever to be presented at public auction. Built for and personally owned by Nuccio Bertone to showcase his company at the Geneva and Torino Auto Shows in 1962, this one-off "sharknose" Berlinetta Speciale Ferrari is sure to electrify the Pebble Beach Auctions when Gooding & Company presents this Italian masterpiece in August. This unique Ferrari was one of the first cars penned by the well-known stylist, Giorgetto Giugiaro, while working for Nuccio Bertone. The two worked together to create one of the most viscerally moving designs in Ferrari's history, which was inspired by the world championship-winning Grand Prix car - the Ferrari 156 F1.

Berger and Vettel swap F1 cars old and new at the Red Bull Ring

This weekend the Formula One circus heads to Spielberg. No, not the Hollywood director, but the town in Austria that's home to the Österreichring. Subsequently known as the A1-Ring, these days it's called the Red Bull Ring, which makes this weekend's revived Austrian Grand Prix something of a home race for the defending champion Red Bull Racing team. But long before that it was the home race of the sixteen F1 drivers that call Austria their home - not the least of them Gerhard Berger.
The only Austrian driver to have won a grand prix (ten of them, all told) but not a championship, Berger was a fixture of F1 racing in the 1980s and 90s, spending much of his career driving for Ferrari. He later ran Scuderia Toro Rosso for three seasons, during which time Sebastian Vettel won his first (and still the team's only) grand prix. So with the Austrian Grand Prix back on the calendar for this weekend, the two highly accomplished drivers headed to the Red Bull Ring for a little juxtaposition.
Gerhard rolled in with the Ferrari F1/87-88C in which he won the 1988 Italian Grand Prix at Monza (which was, incidentally, the same race that Vettel won for STR twenty years later under Ferrari power), and Seb in his championship-winning RB8. Then they switched off, giving the four-time world champion his first chance to drive a grand prix racer with three pedals. If you can't believe that, it's also (as far as we can tell) the first time, despite years of neck-and-neck competition and retention of some of the best drivers on the grid, that a Red Bull or Toro Rosso driver has driven a Ferrari F1 car, and vice versa. See how it went down in the video below.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.