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F1 2013 Classic Edition to make Lauda's 1976 Ferrari playable

We'll cop to the fact that we might be a bit overly excited about the upcoming F1 2013 video game, specifically the Classic Edition. Codemasters has released umpteen trailers for the title already, mostly pretty cool ones, with cars lapping classic Formula One tracks that are set to be included in the fun.
With that said, this very latest historic addition to F1 2013 is pretty worthwhile, we think. Doing a kind of double promotion with Ron Howard's upcoming film Rush (which you all know by know to be the story of Niki Lauda, James Hunt and the chase for the 1976 F1 Championship), Codemasters is making the 1976 Ferrari 312 T2 a playable car in its new game. That's right, you can now walk in Lauda's racing boots, without all the painful crashing and superhuman recovery bother. Watch the video trailer below.

Previewing the 2014 Paris Motor Show

Don't let the shiny objects detract from the serious side of the show. Sales, fuel economy and regulations are part of the conversation.
The Paris Motor Show is one of the glitziest events on the automotive calendar. Yes, it helps that it's in the City of Light, but the glamorous surroundings only enhance the spectacular wares that automakers bring to the show. This is where Europeans debut their best new cars for the coming year, both as eye-catching concepts and in production trim.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.