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Ferrari picks up ex-Sauber driver Esteban Gutierrez as test pilot

With McLaren's long-awaited confirmation of Fernando Alonso and Jenson Button, the grid for the 2015 Formula One World Championship is finally complete. (That is, at least, aside from the bankrupt Caterham and Marussia teams, whose fate for next season still remain open.) But with the big game of musical chairs now drawn to a close, not everyone who had a seat this year will have one the next. And that includes one Esteban Gutierrez, who lost his ride with Sauber but has landed a test driver role with Ferrari instead. Gutierrez climbed up through the formula racing ladder, winning the 2008 Formula BMW Europe and 2010 GP3 titles before getting his start as a test driver with the Sauber team – a role which he held for two seasons while simultaneously putting up a good fight and winning races in GP2. Sauber promoted him to the race seat in 2013 (when he placed a career-best seventh place at the Japanese Grand Prix) and kept him on board for another season. But after failing to finish in the points even once this past year, both he and veteran team-mate Adrian Sutil were both replaced for next season. Taking their place will be Marcus Ericsson (who drove for Caterham this year) and newcomer Felipe Nasr (who served this season as test driver at Williams). That's left Gutierrez without a race seat, but Scuderia Ferrari has snapped him up as its official test and reserve driver for next season. In that capacity he'll be offered the chance to drive top-flight machinery and hone his skills with a front-running team, and will be on standby should either Sebastian Vettel or Kimi Raikkonen be unable to drive at one grand prix or another. Most of the other teams have yet to confirm their third drivers, but Williams recently announced it was promoting Susie Wolff to the job and McLaren confirmed Kevin Magnussen was bumped down for next season to make way for Alonso. The move may strike some as odd since Gutierrez is not part of the Ferrari Driver Academy development program, but Sauber has long shared close ties with the Maranello-based team. Ferrari supplies engines to Sauber, which in turn sometimes graduates drivers to the Scuderia. Former Ferrari drivers Felipe Massa and Giancarlo Fisichella both drove for Sauber, and current drivers Vettel and Raikkonen both got their starts there as well. A Mexican driver is back to Maranello Maranello, 15 December 2014 – Ferrari announces that, as from next season, Esteban Gutierrez will become part of the Scuderia workforce.

Ferrari CEO could retire Friday letting Marchionne step in

Rumors once again suggest that current Ferrari CEO Amedeo Felisa plans to retire from the role. Anonymous insiders tell Bloomberg that the announcement could come as soon as April 15, with an announcement at the company's upcoming investors meeting. Sergio Marchionne is the favorite to become the new CEO, the unnamed sources claim. Felisa would step down as CEO after Ferrari nominates its new board of directors, according to Bloomberg. He would likely retain a seat on the board and could still do some work at the company. Felisa joined the sports car maker in 1990 as director of product development. He replaced Jean Todt as CEO in 2008. Marchionne is already Ferrari's chairman, and taking on the CEO role in addition would give him greater control over the brand's future. Bloomberg's insiders note that Marchionne's takeover isn't final yet, and someone else could conceivably get the role. The sweater-wearing exec has a clear view for Ferrari's future, though. He plans to increase volume to around 10,000 vehicles a year, but he's staunchly against building an SUV or an EV. If he takes control, expect him to work out a plan to increase the Prancing Horse's share price. At its October IPO, the stock started at $52 a share; today it opened at $41.24. Rumors about this shift have been swirling for months. For example, reports from Italian media in June 2015 suggested Felisa would retire as CEO. Subsequent rumors claimed Marchionne was the frontrunner to take over the position. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.