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Haas pens partnership with Ferrari

Gene Haas is undertaking quite the initiative by starting his own Formula One team instead of simply buying an existing one. And he's making it even harder on himself by laudably insisting on quartering the operation at his home base in North Carolina. But to get onto the grid by 2016, he's going to need some help.
Fortunately that appears to be just what he's getting thanks to a new partnership with no less accomplished an outfit than Ferrari - which, despite not having won a championship since 2008, remains far and away the most successful team in the history of grand prix racing, with sixteen constructors' championships, fifteen drivers' titles and 221 grand prix victories to its name.
Haas Automation, the CNC machine manufacturer over which Gene Haas presides and which funds his various racing activities, has just signed a sponsorship deal with Scuderia Ferrari that has already seen the Haas logo appear on the F14 T that Fernando Alonso and Kimi Raikkonen drove in the British Grand Prix this past weekend. More than a sponsor, Haas Automation has become an official supplier to the Maranello squad, but is expected to lead to even closer cooperation that will help get the American F1 team up and running in time for the 2016 world championship.

Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Touring Superleggera Berlinetta Lusso makes us swoon [w/video]

For the past three years, we've been fortunate enough to have the folks at Carrozzeria Touring Superleggera bring something very special to the Geneva Motor Show: the Alfa Romeo 8C-based Disco Volante. First, it showed up in red (twice), and then last year, arrived in a very stunning shade of green. If we're honest, we were kind of hoping there'd be a further evolution of the Disco on display at this year's show, but then Touring unveiled the beauty you see here. Meet the Ferrari F12-based Berlinetta Lusso. What we really like about the Berlinetta Lusso is how closely it resembles the F12 on which its based, but with some rough edges smoothed out. Despite looking similar, almost the entire body is new, with smoother creases and more retro-inspired design cues. Honestly, to our eyes, it looks better than the Prancing Horse's original. Mechanically, it's pretty much all F12 underneath, right down to the screaming 6.3-liter V12 with 703 horsepower. We certainly don't have any complaints about that. Get a load of this beauty in the images above, and video below.