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Ferrari wants more hybrids to lift volume to 10,000 cars a year

Ferrari CEO Sergio Marchionne is looking towards hybridization as the way of bumping the Italian automaker's production figures to 10,000 vehicles per year by 2025, reports Automotive News. To do this, Marchionne plans to hybridize every vehicle with a Ferrari badge starting in 2019. As Automotive News points out, Ferrari is dedicated to delivering roughly 8,000 vehicles this year. The automaker has plans in place to raise that figure to 9,000 cars by 2019. Raising its volume numbers to 10,000 vehicles a year, though, would require Ferrari to meet certain fuel economy and emissions requirements, which it currently does not have to do, reports Automotive News. According to Automotive News, in addition to producing more hybrids, Marchionne is also interested in producing Ferraris that appeal to a larger demographic, helping to increase sales. As Automotive News points out, the recent biturbo V8 GTC4Lusso T is an example of this trend, being both more useable and less expensive than its V12 counterpart. Performance will still be a priority. The CEO believes hybrid powertrains are a way to "yield additional performance," reports Automotive News. This isn't the first time Marchionne has spoken about increasing Ferrari's production as the CEO hinted at upping the automaker's output to 10,000 vehicles annually back in 2014. At that time, Marchionne also revealed that Ferrari would come out with a new car every year between 2014 and 2018. More recently, Ferrari announced plans to increase production to approximately 9,000 cars per year by 2019. Related Video:

Crashing a Ferrari was the best life lesson I've ever had

I screamed out a string of expletives as the gleaming Rosso Corsa-bodied F430 spun sideways through the curve, locking up the brakes, and sending the $240,000 Italian masterpiece sliding into the forest, coming to an abrupt and grinding halt, narrowly missing the tree line and avoiding my untimely death. As the proverbial dust had settled, I knew that I had been through one of the most harrowing experiences of my life and I was alive to tell the story. I knew for sure I would never live this down, not financially and definitely not socially ... or so I thought. Big mistakes often have a polarizing effect where on-one-hand we don't have a real way to know the scope of the damage and this results in fear of the unknown, but on the other hand we usually know we're okay and this results in strange internal calmness. For me this experience led to a major life lesson, an amazing story to tell, and a level of humility that served to be instrumental in all of my future endeavors. Throughout my entire childhood I had built up an obsession with Ferrari. I grew up with a poster of a yellow F355 Spyder above my bed, and like many kids I admired fast, ridiculous, and unattainable cars. Fast forward to adulthood, I found an opportunity that coincided with my love for these cars and a chance to drive one from the lauded brand as a birthday present to myself. A local exotic car rental business had a package that allowed you to test drive six exotic cars from various manufacturers, each more colorful and ostentatious than the last. I knew this was my chance to come up close and personal with the cars of my dreams. That is, until the whole experience went awry. On the day of my dream car tour, I drove myself and a friend to the New Jersey headquarters of the rental company. Greeted by nearly two dozen of the finest exotic vehicles available for purchase, doors open, the visual experience alone proved to be astounding. In addition to completing a slew of legal paperwork, we were all required to watch an introductory safety briefing, complete with photos of various past mishaps on the tour. The instructor stressed the importance of safety and actions we should take care to avoid. Our carefully planned route along the winding hills of Harriman State Park were detailed prior to departure. Each of the six drivers for that day would take their allotted turns at commanding two-Lamborghinis, two-Bentleys, one-Maserati and one-Ferrari.

LaFerrari Spider among Maranello's future product plans

Niche though its products may be, Ferrari typically rolls out a new model every year. 2009, for example, saw the introduction of the California. In 2010 came the 458 Italia, followed by the 458 Spider in 2011. In 2012 we greeted the FF, and in 2013 both the F12 Berlinetta and 458 Speciale. This year the hyper-exotic LaFerrari was joined by the California T, and you can bet that Maranello will keep up that pace by rolling out new versions of and replacements for each of these models in succession.
Among the plans which Car and Driver reports Ferrari has afoot will be an open-top LaFerrari Spider - something which the Prancing Horse marque hasn't done at the top of its range since the F50, which came exclusively with a removable hardtop. The 6.3-liter hybrid V12 will likely carry over unchanged, as will most of the other parameters, but for the joy of experiencing 1,000 horsepower with the wind in your hair - and the exclusivity of being one of the just 50 owners - we're told to expect a price tag roughly double that of the existing $1.35 million coupe.
Of course, Ferrari has more plans than simply chopping the roof off its hybrid hypercar. In Geneva next March, the House that Enzo Built is tipped to introduce a Modificato version of the 458 with a twin-turbo V8 producing around 670 horsepower - over one hundred horses more than in the new California T. A refresh for the all-wheel-drive FF is also said to be underway for 2016, when it will receive a less awkward roofline and the possible addition of a V8 base version alongside the V12 that will remain naturally aspirated. As it will in the updated F12 due the following year.