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2014 Ferrari F12 Berlinetta

Most cardiologists and physiologists maintain that a human's maximum heart rate is calculated with a mathematical formula: subtract a person's age from 220. But some leading doctors are now questioning the established academics, which trace their origins back to 1970, claiming that a simple formula isn't accurate for people of all ages, in particular those who are older. Rather than endorse the time accepted calculation, this progressive group argues that maximum heart rate equals 208 minus 0.7 times age.
While medical science continues its debate, I recently discovered a more elementary approach that disregards age and physical condition, and it requires no math.
To reveal a human's true maximum heart rate, I propose strapping test subjects into the driver's seat of a Ferrari F12 Berlinetta and then firing up its ferocious V12.

Ferrari replaces F1 boss with Marlboro exec

Ferrari just finished its worst Formula One season in decades, and if you're thinking heads are going to roll, you're right. In fact they already have, as team principal Stefano Domenicali was dismissed earlier this year and longtime chairman Luca di Montezemolo was axed just two months ago. Now Maranello has announced a new team principal, yet again. Instead of promoting from within, however, this time Ferrari has called in an outside executive – albeit one with whom it is intimately familiar. His name is Maurizio Arrivabene, and he's served as a senior executive at tobacco giant Philip Morris International, managing (among other areas) the Marlboro brand's sponsorship of the Scuderia. In that capacity he's been sitting on the FIA's Formula One Commission as the sponsors' representative since 2010, giving him a familiarity with how the series is run. In his new capacity as Managing Director of the Gestione Sportiva and Team Principal of Scuderia Ferrari, Arrivabene replaces Marco Mattiacci, who was called up to the post from his previous position as head of the North American office just eight months ago. Back then Mattiacci replaced a similarly under-performing Domenicali. The change may very well have come at the behest (if not insistence) of Philip Morris, which remains the team's main sponsor and is undoubtedly displeased with Ferrari's performance lately. It wouldn't be the first time. After all, Marlboro similarly brokered the deal that put Ron Dennis in charge of McLaren in the early 1980s. Mattiacci's swift replacement comes at the end of a disastrous season for the Scuderia. Following yesterday's season finale in Abu Dhabi, Ferrari finished fourth in the constructors' standings behind Mercedes, Red Bull and Williams. The last time it finished the championship in such poor shape was in 2010 when Felipe Massa was injured and the team scrambled to find a replacement. But even then it managed to win at least one race and land on the podium another five times. Fernando Alonso finished on the podium only twice this season while Kimi Raikkonen struggled further back. This year marked the first time Ferrari failed to win a grand prix since 1993, and even then Jean Alesi and Gerhard Berger managed more podiums than the team scored this season.

Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.