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Watch this Ferrari 288 GTO get a top-flight detailing job

Detailing was once the last thing we had any interest in doing, and if such a thing were possible we had even less interest in watching someone else detail some other car. We don't feel that way anymore, fascinated by the minutiae uncovered in while watching Todd Cooperider and Polished Bliss detail some examples of Prancing Horses.
Next up on the detailing honor roll is Larry Kosilla of Ammo NYC. Company founder Kosilla said he has wanted to be the best detailer on Earth ever since he was a kid, and his company makes products to serve detailers with that kind of passion. Now, we can watch him put his knowledge and elbow grease to work on a Ferrari 288 GTO.
The biggest issue with the eighties wondercoupe is that it is made of three different materials, each of which will cause the same coat of paint to react differently to the same products according to Kosilla. There's also the fact that he's working in what appears to be a rather poorly lit garage, but by the time he gets to the end of the two-day job it's clear he knows exactly what he's doing. Detailing school begins in the video just below.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Pininfarina Sergio gets its glass on for production [UPDATE]

UPDATE: We've received confirmation from Ferrari on certain details of the Sergio's production, and have updated the text below accordingly.
It's been nearly a year and a half since Pininfarina unveiled the Sergio at the 2013 Geneva Motor Show, and now Ferrari is putting it into production - albeit with a few modifications.