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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

F1 teams to test titanium skid plates to reignite spark in series

The 2014 Formula One season opened with one overwhelming complaint - the cars didn't sound right. It sapped the excitement, despite the fact that this season has seen a number of truly thrilling races (Bahrain, Spain and Montreal all come to mind). Attempts have been made to restore some of the audible thrill of the cars, although efforts have remained unsuccessful.
If F1 can't fix the sound of the cars, then other methods need to be considered to restore its self-perceived lack of excitement. One of those involves fitting titanium skid plates to the cars in a bid to reintroduce the sparks that were so prevalent in the sport's past.
Mercedes-AMG and Ferrari conducted initial experiments with the new skid plates during early practice sessions for the 2014 Austrian Grand Prix. Kimi Raikkonen and Nico Rosberg had the plates fitted to different locations of their cars, in a bid to see which created the most dramatic sparks. Considering the photos the tests, though, neither Mercedes' nor Ferrari's setup really seemed successful, which is why you're seeing Johnny Herbert and his 1989 Benneton B188 up top.

Without engine deal, Red Bull could be squeezed out of F1

It would have seemed unthinkable just a couple of years ago when it was winning more races than it lost and scoring one world championship after another, but these days Red Bull can't get a competitive engine. And if it doesn't get one soon, it could be forced out of Formula One altogether. This development emerges after two years of the once indomitable but now deteriorating relationship between Red Bull and its longtime engine partner Renault. When F1 switched from the previous V8 engines to the new hybrid turbo V6 power units ahead of last season, Renault dropped the ball, and Mercedes picked it up. Ferrari has since recovered much of the lost ground to push the Mercedes factory team for wins, but Red Bull and Renault have not. The stress of falling off their perch has left both parties pointing fingers at each other to the point that the team's longtime technical director Adrian Newey doesn't think the marriage is salvageable, or worth salvaging. "Unfortunately, our relationship with Renault is pretty terminal – there's been too much of a marriage breakdown, so we have no engine," said Newey. That's left Red Bull looking elsewhere for a new engine deal, but so far it's been unable to find one. The prospect of replacing sponsor Infiniti and supplier Red Bull with a similar partnership with Aston Martin and Mercedes has apparently come to naught. And the proposed buyout and engine deal from the Volkswagen Group evidently collapsed in the wake of that brand's diesel emissions scandal. That leaves Red Bull to turn to one of the existing engine suppliers in the series, and apparently neither Ferrari nor Mercedes are willing to sell their engines to one of their chief rivals. As McLaren has demonstrated this season, the Honda engines aren't up to speed, either. Which leaves Red Bull with nowhere else to turn. And if it doesn't find something in time for next season (or the following one at the latest), Newey says it may have to pack it in and close up shop. "Red Bull should not be put in a position where they're only there to make up the numbers." Related Video: News Source: Reuters via Motorsport.comImage Credit: Felipe Dana/AP Motorsports Ferrari Renault F1