1985 Ferrari 308 Gtsi Quattrovalvole on 2040-cars

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Ferrari dominant at high-priced RM Auctions' Monterey event

Of the 21 multi-million-dollar lots sold over RM Auctions' two-day Monterey event, the top six were Ferraris while the top four were members of the vaunted 275 family. In total, 13 of the 21 seven- and eight-figure entries bore the yellow shield and prancing horse of the Scuderia.
Two cars in particular wowed bidders at the Monterey event - the exceptionally rare Ferrari 275 GTB/C Speciale and a 275 GTB/4 that was originally owned by Hollywood legend Steve McQueen.
The GTB/C Speciale was the first of a three-car run. Ferrari originally planned on campaigning the new range as a GT complement to its prototype entries at Le Mans, although squabbles with the FIA limited its racing career. Still, the extremely rare nature of this car means another example probably won't be coming up for auction for several years. Considering that, the GTB/C's selling price of $26.4 million does make a bit of sense.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

UK collector pays $800k for license plate '25 O'

You can't get a vanity license plate in the UK, but Brits have proven their willingness time and time again to part with huge amounts of cash in order to get a particularly desirable number to put on the front and back of their high-priced machinery. This time, a Ferrari collector paid over $800,000 for the license plate "25 O." The princely sum of GBP518,000 – equivalent to over $814k at today's rates – was paid by John Collins, owner of classic car broker Talacrest. Collins reportedly intends to put it on his Ferrari 250 GT SWB. What's more is that he had just paid another GBP130,320 ($205k) for the license plate "250 L" that he plans to put on his 1964 Ferrari 250 GT Lusso, the long-wheelbase touring version of the same vehicle. The winning bids were placed at an auction held by the UK's Driver and Vehicle Licensing Agency – the 150th such auction held by the government office, marking its 25th anniversary. The "25 O" plate broke the event's previous record of GBP357,000 ($560k), paid in March 2009 for plate number "1 D." In 2008 noted tuner Afzal Kahn bought the license plate "F1" for GBP440,000, which is less than what Collins paid for "25 O" but different exchange rates worked that out to $870k at the time. Kahn was said to have turned down a $9 million offer for that plate last year. DVLA PERSONALISED REGISTRATIONS SETS A NEW BRITISH RECORD AS 25 O SELLS FOR GBP500,000 DVLA Personalised Registrations has set a new British record for a personalised registration sold by the Agency after 25 O was bought for more than GBP500,000. Incredibly, John Collins, who, as owner of Talacrest, is regarded as one of the world's leading collectors and dealers of classic Ferraris, bought 25 O for GBP518,000 less than three hours after successfully buying 250 L for a staggering GBP130,320. Both sums include fees and take the total amount paid by the businessman to GBP648,320. Both are among the 1,600 registrations being auctioned by the Agency as part of its 25th Anniversary three-day auction – and also 150th live sale – currently being held at The Vale Resort near Cardiff. Both registrations will be placed on two of the world's most exclusive cars; 250 L will head onto a rare 1964 Ferrari Lusso, while 25 O will sit on the Ferrari 250 SWB once owned by the rock singer Eric Clapton.