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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

$80M Ferrari deal would make Vettel world's highest-paid sportsman

Formula One is in for a big shakeup next season, as the only two multiple World Champions on the grid are kicking off a game of musical chairs. Just who will end up where has yet to be figured out, but the overwhelmingly prevailing wisdom has Sebastian Vettel, who has already announced his departure from Red Bull, inking a contract with Ferrari worth 150 million pounds sterling for three years - that works out to over $80 million per year.
If the reports are true, that would make Vettel (pictured above with his assumed new teammate Kimi Raikkonen) the highest-salaried sportsman in the world. Compared to Vettel's rumored $80 million/year, soccer player Cristiano Ronaldo was paid $52 million last year and NFL quarterback Matt Ryan got $42 million, just ahead of soccer player Lionel Messi at $41.7 million. Boxer Floyd Mayweather was reportedly paid a whopping $100 million last year, but that's based on how many fights he fights and wins, putting him on a different earnings spectrum.
Those figures are also just for salaries, and do not include sponsorship and endorsement deals - and therein may lie part of the reason for Vettel's reportedly stratospheric salary. In addition to his salary from the Red Bull team with which he's won four World Championships, Vettel also pulls in a large retainer from Infiniti, which sponsors both the team and himself personally. In departing Red Bull, he'd undoubtedly have to sever the tie with Infiniti as well.

Watch Evo pick its 2015 Car of the Year in this epic video

With just a few days left in 2015, it's the perfect time to check out Evo's annual Car of the Year test to determine the greatest performance vehicle of the last 12 months. The writers' picks for the 11 finalists spanned a breadth of engaging models and included: Peugeot 208 GTi by Peugeot Sport, Lamborghini Aventador SV, Seat Leon Cupra Sub8, McLaren 675LT, Porsche 991 GT3 RS, Porsche Cayman GT4, Honda Civic Type R, Ferrari 488 GTB, Chevrolet Camaro Z/28, Lotus Evora 400, and Mercedes-AMG GT S. For the venue to test the mettle of these performance machines, Evo stuck close to home this year and visited the twisting roads at the beautiful north coast of Scotland. Racing brothers Marino and Dario Franchitti also came along for the ride to provide two more voices in the competitive challenge to determine a winner. Evo's video explains why each model deserves to be among such rarified company but doesn't gloss over their faults either. There can be only one winner, though. We don't want to spoil it, so check out the clip for magnificent views of these performance machines through the Scottish countryside.