1984 Ferrari 308 on 2040-cars

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Pininfarina Sergio gets its glass on for production [UPDATE]

UPDATE: We've received confirmation from Ferrari on certain details of the Sergio's production, and have updated the text below accordingly.
It's been nearly a year and a half since Pininfarina unveiled the Sergio at the 2013 Geneva Motor Show, and now Ferrari is putting it into production - albeit with a few modifications.

Ferrari design challenge looks for the supercar of 2040

Ferrari launched a design contest to imagine what one of its cars might look like in 2040. Some 50 schools entered from around the world, and now that list has been whittled down to four. The finalists are: the College for Creative Studies in Detroit, Hongik University in Korea, Hochschule Pforzheim in Germany, and the ISD-Rubika in France. Each school was invited to prepare three designs and spent the last year preparing them for final evaluation. The total of 12 entries are presented here from multiple angles in the gallery above. They range from the realistic to the fantastic, and while some were rendered in black, silver, or white, naturally most were imagined in the marque's signature red. The point in showing them to you is that the public gets to vote for their favorite. The winner will be awarded the Premio Speciale by popular choice. The Gran Premio, however, will be selected by a jury that includes Sebastian Vettel, Paolo Pininfarina, and musician-collectors Jay Kay (frontman of Jamiroquai), and Nick Mason (of Pink Floyd fame). The winners will be named on January 15, so cast your vote now on the dedicated Facebook page. What will the Ferraris of 2040 be like? The Top Design School Challenge enters its final phase Maranello, 4 December 2015 – What seemed like the wildest science fiction in the days of Jules Verne has been more than surpassed by modern invention. Maybe in a quarter of a century's time, we'll be saying the same about a slew of present-day projects that endeavour to envisage the Ferraris of the future. We are talking, of course, about the 12 models to have reached the finals of the Ferrari Top Design School Challenge. Also run in 2005 and 2012, this is the third outing for a competition in which the world's most prestigious design institutes vie for supremacy. Around 50 schools were considered in the first round and this number was then whittled to eight before four third-level institutes (spread across three continents) were selected as finalists.

Ferrari looking to become even more exclusive

While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.