1982 Ferrari 308 Gtsi Base Coupe 2-door 3.0l on 2040-cars

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Ferrari looking to become even more exclusive

While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Why newly independent Ferrari may be forced into fuel-efficient cars

The repercussions from Ferrari's pending transition into an independent automaker won't be understood for some time, but one of the biggest consequences could be that the iconic Italian marque will be forced into building more fuel-efficient vehicles.
As Wired points out, while Ferrari built fewer than 7,000 cars in 2013, its status as a public company could trigger pressure from shareholders to build more six-figure supercars and grand tourers. In turn, doing so could lead the company afoul of US Corporate Average Fuel Economy standards, which dictate that any company that sells over 10,000 vehicles needs to maintain a certain fuel economy average across its fleet or risk fines.
With arguably its most popular model, the 458 Italia, hitting just 17 miles per gallon on the highway and its most efficient model, the turbocharged California T, stuck at 18 mpg, Ferrari isn't in a great place to hit the government's mandates (which are somewhat convoluted as Wired explains). The gist of the situation is that Ferrari will either need to continue limiting the number of vehicles it sells each year - a move that's certain to upset shareholders and irk its boss, Sergio Marchionne - or radically improve the fuel economy of its cars at the risk of performance. Rock, meet hard place.