1981 Ferrari 308 Gtsi on 2040-cars

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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Bonhams auction at Quail Lodge led by 1959 Ferrari 250 GT Competizione

It doesn't take too much knowledge of the classic car market to figure out that, when it comes to values, Ferrari leads the pack. Bonhams 2015 Quail Lodge Auction did absolutely nothing to buck that trend with four of the five top sellers bearing the Prancing Horse. While none came near the auction house's sale of a 1962 Ferrari 250 GTO for $38.115 million last year, there were still beauties in the bunch. The leader among these thoroughbreds was a 1959 Ferrari 250 GT Competizione Alloy Berlinetta (pictured above) that went for $8.525 million, including the buyer's premium. It was one of just seven vehicles made to this specification and raced extensively when new, scoring a win in competition at Watkins Glen. A classic 1971 Ferrari 365 GTS/4 Daytona Spider brought $2.64 million, and a somewhat more modern 1985 288 GTO had the hammer drop at $2.365 million. The final Prancing Horse in the top five was a 1951 212 Inter Cabriolet with a body by Vignale for $2.2 million. It scored second-in-class at the 2014 Pebble Beach Concours d'Elegance. Overturning the Ferrari trend, a 1955 Lancia Aurelia B24S Spider America rounded out the top five with a sale price of $1,952,500. While these are the most expensive vehicles to cross the block, you can check Bonhams' website for the results on all 111 lots. It's a wonderful array of largely European sports cars that are all in top shape.

Is the $1.4M LaFerrari sold out?

If you look at the stratospheric sticker prices on the latest generation of hypercars and wonder how an automaker could possibly justify it, bear in mind a few factoids. For one thing, even when the sticker prices start lower, they quickly balloon past the million-dollar mark. For another, automakers charge that much because they can, and don't seem to have much trouble selling them all.
Case in point: the new LaFerrari. While presenting the state-of-the-art supercar on CNBC, Ferrari North America CEO Marco Mattiacci revealed that all 499 examples that will be made of the hybrid hypercar - including those 120 earmarked for North America - have already been spoken for. This despite the $1.4 million asking price that makes it the most expensive Ferrari ever made.
Or the most expensive new Ferrari, we should say, because prices for the most collectable machines ever to roll out the gates at Maranello continue to rise. Figure you'll save a little and get LaFerrari's predecessor? Trading hands these days at prices approaching $2 million (around three times its original $660k MSRP), the Enzo is even more expensive. And that's just the scarlet tip of the iceberg.