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Ferrari considering Netflix and esports involvement

Ferrari are considering engaging with Netflix on a second Formula One documentary as well as joining the rest of the 10 teams in the esports world championship, team boss Mattia Binotto said on Friday. Ferrari and champions Mercedes did not cooperate on the successful 'Drive to Survive' 10-part fly-on-the-wall series filmed by Netflix last season, arguing that they needed to focus on the title battle. When their cars or drivers did feature, it was from the official world feed television footage. "It's certainly an interesting program. We were not participating last season as Ferrari," Binotto told reporters at the Spanish Grand Prix, the fifth round of the 21 race championship. "We are considering it at the moment. We have not taken our final decision, so it's something we will do in the next few weeks." Formula One's managing director Sean Bratches said this month that he expected a second series to go ahead, with filming already underway. Ferrari are the only ones without a presence in the official F1 esports championship, which is in its third season and involves the teams only later in the year. Mercedes won both titles last year, as in the real world. Binotto said Ferrari's stance on that could change as well. "Esport is increasing in terms of interest and certainly as Ferrari we are looking seriously into it," he said. "We are not yet fully committed to the program but it's something where the discussions are ongoing and we will very soon make our own decision."

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Infographic: Comparing the Veneno, LaFerrari and P1 supercars

This year's Geneva Motor Show served as the launch platform for three of the world's latest and greatest supercars. The Italians brought us the Lamborghini Veneno and the Ferrari LaFerrari, while the British unveiled the production version of the McLaren P1.
To put the three in better perspective - as if any of us will ever fully comprehend trio of million dollar coupes - the Aussies at Motoring.com built an infographic (click above to enlarge) that outlines what makes each of these cars so spectacular. Using unique colors to represent each of the vehicles, the team put together a variety of charts that focus on vital statistics, pricing, total production run and other parameters all designed to ease the process of digesting an overabundance of exotic goodness. We have uploaded the graphic full size in this link.